[Hiring] Marketing Automation Manager @ShipBob, Inc.

Role Description

The Marketing Automation Manager will execute our integrated marketing automation programs that drive pipeline creation and support YoY growth goals. This role will own the technical build-out of workflows, campaigns, and lead routing that ladder to our demand gen growth mandate. The ideal candidate is self-sufficient, detail-oriented, data-driven, and analytical, with a strong technical understanding of marketing automation platforms, CRM systems, and funnel metrics.

In this role, you will be responsible for executing automation programs that support integrated demand generation initiatives:

• From inbound and ABM segments to events and webinars.
• Ensure leads flow through the right journeys, get actioned at the right time, and are tracked accurately.

You'll work within frameworks and strategy set by cross-functional leaders and be responsible for building, QA'ing, and maintaining the automation that runs them at scale. You'll partner closely with Campaign Management, RevOps, and Sales to keep our tech stack (HubSpot, Salesforce, 6sense, Goldcast, ads platforms) working together, and to use funnel data to identify where automation or routing changes could drive better conversion rates and pipeline sourced/influenced results.

Big picture: you'll be the execution backbone that turns demand generation strategy into repeatable, measurable automation. This role reports to the Director, Digital Marketing.

Qualifications

• 3-5 years of related professional experience, including 2+ years of building and executing marketing automation programs in HubSpot.
• Undergraduate degree in Marketing, Business, or a similar field.
• Practical, day-to-day experience leveraging AI tools across marketing automation disciplines.
• Track record of executing marketing automation builds that support measurable campaign results.
• Working knowledge of Salesforce and how CRM/marketing automation systems should integrate.
• Expertise in global compliance requirements (GDPR, CASL, CAN-SPAM).
• Comfort working with funnel and pipeline metrics.
• Basic understanding of ABM strategy.
• Excellent attention to detail.
• Working knowledge of HTML, CSS, and JavaScript.
• Solid written and verbal communication skills.
• Effective time management and ability to juggle multiple stakeholder requests.
• Desire to deliver the best experience for current and future customers.

Requirements

• Build and execute marketing automation programs that drive pipeline growth.
• Build complex, multi-touch nurture programs segmented by prospect type, journey stage, account attributes, and engagement.
• Build, QA, and maintain expert-level HubSpot forms.
• Build responsive HubSpot landing pages using Design Manager.
• Build and maintain complex, multi-branch HubSpot workflows.
• Operationalize Salesforce Campaign tracking through HubSpot.
• Build and send transactional customer-facing emails.
• Execute lead routing logic and maintain feedback loops with Sales.
• Manage email compliance and deliverability across global markets.
• Maintain integrations between HubSpot, 6sense, Salesforce, and other tools.
• Manage inbound requests from the team.
• Build and maintain campaign dashboards and funnel metrics.
• Analyze campaign performance run-over-run.
• Identify automation bottlenecks and routing improvements.
• Coordinate with RevOps to optimize 6sense account scoring.
• Be the team's go-to expert on marketing automation best practices.
• Additional duties and responsibilities as necessary.

Benefits

• Medical, Dental, Vision & Basic Life Insurance.
• Paid Maternity/Parental Leave Program.
• Paid Holidays & Flexible Time Off Program.
• Paid Sick Leave.
• Wellness Days (1 day/quarter).
• 401K Match.
• Comprehensive Benefits Package.