[Hiring] Marketing Automation Specialist @PlanetArt

Role Description

PlanetArt is looking for a Marketing Automation Specialist. In this role, you will be responsible for data management, segmentation, designing, building, optimizing and analyzing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth. This is a remote, work-from-home position.

• Operate our consumer marketing automation platforms—Braze, Listrak
• Support the migration of triggered email programs between marketing platforms. Adapt HTML/CSS and Liquid script for dynamic content and deeplinks
• Build, test and launch new trigger campaigns and AB test variations using image-centered designs with HTML/CSS and Liquid script. Implement and verify for final send/automation parameters.
• Report on key metrics for every campaign and test variation, including email engagement and downstream business impact (app engagement & purchases)
• Build email template and manage template library, ensuring email best practices, mobile responsiveness and rendering across all email clients and devices
• Ensure all sends are compliant with US, Canada and EU data privacy laws (GDPR, CAN-SPAM, CASL)
• Perform other duties and special projects assigned as needed

Qualifications

• 1+ year of hands-on Braze email marketing experience
• 3+ years of experience in BtoC email marketing, lifecycle marketing, CRM, or marketing automation platform such as Braze, Klaviyo, Iterable, Cordial, Hubspot, SFMC, or other enterprise-grade ESPs
• Strong experience with triggered/lifecycle marketing, including campaigns and multi-step journeys driven by events and event properties
• Experience implementing dynamic content and links using Liquid scripting for conditional content, event-property personalization, dynamic links, and product-level logic/loops
• HTML & CSS for Email: Expertise in creating responsive, cross-client compatible emails using HTML and inline CSS, with a focus on table-based layouts and mobile-friendly styling
• Strong command of segmentation using Boolean logic (nested And/OR statements)
• Ability to debug HTML code, Liquid script, and segmentation logic
• Trigger data management: Understands required events for triggered campaigns. Can source, implement (with Dev support) and manage event-based triggers, API triggers, and customer attributes.
• Experience with creating deeplinks into mobile apps using MMP (mobile attribution) tools such as Appsflyer, Branch or Adjust
• Comfortable building and applying reusable templates and universal content in Braze
• Strong email QA/testing skills, including trigger validation, deep link testing, and responsive rendering checks. Understanding of various email clients and testing tools such as Litmus or Email on Acid for cross-client testing and debugging, ensuring consistent and accurate email rendering across all platforms.
• Email Analytics and AB testing experience using tools native to the ESP as well as Excel and first party tool like Looker, Tableau, Power BI

Requirements

• Experience driving engagement and revenue for major mobile app or ecommerce brands
• Experience building a full range of lifecycle campaigns such as welcome series, browse abandonment, cart abandonment, reengagement, winback, and transactional email

Benefits

• Paid Time Off
• Paid US Holidays

Working Conditions

• Position requires long-term and fully remote work scheduled from (ex. 9:00 AM - 5:00 PM US Pacific Time)
• Position requires regular, continuous use of computer.
• Position requires regular sitting and standing.
• Position requires regular interaction with team members through the following methods: phone, Zoom, Slack, or email.
• Position requires time and screen tracking via Hubstaff

Work From Home Requirements

• Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
• Reliable high-speed internet access
• Noise-cancelling headset (if applicable)
• Private, distraction-free environment (if applicable)

Pay Range

• Pay Rate: ₱715 per hour or approximately ₱123,000 per month

Application Requirements

• Resume
• Portfolio of at least 5 emails or journeys you have built
• Sample HTML emails
• Relevant certifications