[Hiring] Director, Marketing AI & GTM Automation @SentinelOne

Role Description

As a Director, Marketing AI & GTM Automation, you will be tasked with building and leading a marketing-led team that owns how AI and automation are applied across the go-to-market motion. You will set the AI strategy for marketing's GTM work, decide which use cases get built and in what order, ship the systems that transform how teams execute, and run those systems as durable, measured infrastructure. This role owns the full arc of strategy, implementation, and run-the-business work, partnering daily with:

• Demand generation
• PLG
• SDR
• Product marketing
• Brand
• Marketing operations
• Revenue operations
• Revenue technology
• Sales
• IT/security
• Legal

What Will You Do?

Primary responsibilities include:

• AI use-case roadmap: Maintain a prioritized, revenue-linked backlog of AI and automation use cases across the GTM funnel.
• Governance and trust: Own the marketing-specific guardrails for AI, including what systems are permitted to do on the brand's behalf.
• The marketing technology stack and its AI layer: Own the architecture, integration layer, and roadmap for the marketing tech stack.
• Implementation and delivery: Set standards for how AI agents and agentic workflows are designed, built, evaluated, and deployed.
• Enablement and adoption: Build the skill libraries, prompt libraries, training, and coaching motion that get the broader marketing org self-sufficient.
• Team and craft: Hire, develop, and lead a small team of specialists.
• Measurement: Define and report the metrics that prove the function's value.

Qualifications

• 8+ years across marketing/GTM operations, marketing technology, growth, or a related function.
• 3+ years leading and developing people, ideally a mix of technical and operational talent.
• Demonstrated ownership of a modern GTM/marketing tech stack, including Salesforce, Marketo, CDP platforms, and analytics/orchestration tools.
• Hands-on fluency with how AI is built into GTM work today.
• A track record of translating strategy into shipped systems.
• Strong cross-functional judgment, comfortable partnering with legal, security, sales, and product.
• Preferred: Experience standing up or scaling an AI/automation function inside a larger marketing or broader GTM organization.
• Preferred: Familiarity with agent frameworks, orchestration platforms, and lightweight scripting.
• Preferred: B2B / enterprise SaaS background.
• Preferred: Experience building measurement and governance frameworks for AI in a regulated or brand-sensitive environment.

Benefits

• Equity & Rewards: Restricted Stock Units (RSUs), Employee Stock Purchase Plan (ESPP).
• Time Off & Wellbeing: Flexible time off, Paid company holidays and paid sick time, Gender-neutral parental leave, Grandparent leave.
• Insurance & Financial Security: Medical, dental, and vision coverage, 401(k) retirement plan with company match, Life and disability insurance, Health and dependent care FSA, Voluntary benefits, Employee Assistance Program (EAP), ARAG pre-paid legal, Nationwide pet insurance, Cancer Care program, Global business travel medical insurance.
• Work Perks & Flexibility: Home office allowance, Mobile phone reimbursement.
• Wellness & Lifestyle: Wellness coach, Wellness/gym reimbursement, Fertility coverage, Adoption & surrogacy reimbursement.

Company Description

SentinelOne is a company at the intersection of AI and security, pioneering a new operating model for cybersecurity. Our AI-native platform unifies protection across endpoint, cloud, identity, data, and AI systems to deliver autonomous detection and response with clarity and speed.