[Hiring] Senior Specialist, Search @Known

Role Description

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Search team. This position is responsible for the creation, maintenance, and optimization of our search ad campaigns, using analytics, automation, and piloting internal tools. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients.

• Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement.
• Independently build and present campaign-related analyses and performance results.
• Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance.
• Ideate on new analytical methodologies for optimizing our campaigns.
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency.
• Management of media finance and billing needs for paid search campaigns.

Qualifications

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
• 2+ years professional experience in analytics, advertising, ad tech, or media.
• Experience managing $1M+ budget independently a plus.
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results.

Requirements

• Understanding of the fundamentals of paid search advertising.
• Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads.
• High proficiency with Excel.
• Strong math and statistics foundational knowledge.
• Proven ability to work independently and efficiently.
• Attention to detail.
• Time management.
• Excellent verbal and written communication.
• Experience presenting work to internal teams and clients and the desire to develop this area.
• Aptitude for deeply interpreting data/analytics.
• Prior agency experience is a plus.

Benefits

• Unlimited paid time off.
• 401k with company matching and no vesting period.
• Annual bonuses.
• Generous medical plan.
• Paid parental leave.