[Hiring] Senior Strategist, Paid Search B2B @Code3

Role Description

As a Senior Strategist, Paid Search B2B, you’ll be responsible for leading paid search strategy, activation and thought leadership across a portfolio of B2B clients. You’ll bring a strong understanding of how search can drive demand throughout the B2B buyer journey, from initial consideration and lead generation through qualified opportunities, pipeline and revenue.

What you’ll do:

• Provide paid search strategy & conduct routine audits on your portfolio of B2B accounts across platforms (Google and Microsoft) and tactics (Brand, Non-Brand, PMAX, Demand Gen, Competitor, and other emerging search opportunities).
• Develop paid search strategies designed to generate qualified leads, opportunities, and sales pipeline, aligning campaign strategy with each client’s business objectives.
• Deliver activation excellence on campaign builds, pacing management and optimization deployment.
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs.
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies.
• Leverage CRM, marketing automation and analytics data to evaluate paid search performance beyond the initial website conversion and identify the campaigns, keywords and audiences driving the greatest business value.
• Partner with client and internal teams to develop measurement approaches and feedback loops that connect paid search activity to lead quality, sales outcomes, pipeline, and revenue.
• Be a storyteller: turning complex search strategies into compelling campaign recommendations.
• Maintain high standards across media planning, forecasting, budgeting, campaign setup, learning agenda development, and performance analysis.
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing.
• Support new business initiatives and pitches by conducting platform audits and recommendations.

Qualifications

• A paid search marketer who is passionate about the ever-changing media landscape and the evolving role search plays within B2B marketing.
• A data-driven decision-maker who enjoys connecting media performance to lead quality, pipeline and business growth.
• Someone who is curious about the full customer journey and wants to understand what happens after a prospect converts.
• A people person who enjoys building close relationships with teams, partners, and clients.
• Someone who is passionate about sharing thought leadership and new ideas through presentations, blogs, and other content channels.
• A problem solver with the ability to develop creative solutions.

Requirements

• 4-6 years of hands-on paid search experience, including substantial experience developing and optimizing SEM programs for B2B organizations with lead-generation, pipeline and revenue objectives.
• Demonstrated experience developing and executing paid search strategies designed to generate qualified leads, opportunities and sales pipeline.
• Ability to anticipate client requests, team and agency needs and provide proactive solutions.
• Experience working with CRM and marketing automation data to evaluate paid search performance beyond the initial website conversion; experience with platforms such as Salesforce, HubSpot, Marketo or similar strongly preferred.
• Certifications in digital marketing and/or paid search media strategy are a plus (Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, etc.).

Benefits

• Remote-first workplace designed to support flexibility and connection.
• Comprehensive medical, dental, and vision benefits, plus a generous retirement program.
• Thoughtful parental leave and return-to-work program.
• Flexible Time Off, sabbatical opportunities, paid holidays, quarterly Company “Recharge” Days, and a holiday closure in December.
• Ongoing learning and development opportunities to help you grow your skills and career.
• A commitment to transparent DEIB practices and building a workplace where everyone can thrive.