[Hiring] Senior Paid Search Strategist @Digital Reach Agency

Role Description

We're hiring a part-time contract Senior Search Strategist to manage Google Ads and Microsoft Ads (Bing) for B2B lead generation, with budgets over $100k+ per month. The role is measured on outcomes: CPL, MQLs, SQLs, and pipeline.

• Manage Google Ads and Microsoft Ads (Bing) campaigns
• Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline
• Identify and eliminate wasted spend and optimization opportunities to improve CTR, landing page conversion rate, etc.
• Manage budgets and pacing to hit targets
• Maintain a hypothesis testing log of ongoing experiments and results
• Set up and maintain tracking in GA4 and Google Tag Manager
• Weekly, monthly, and quarterly reporting on performance against Leads, CPL, MQL, SQL, and pipeline targets
• Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
• Weekly optimizations to ensure campaign performance improves MoM

Qualifications

• 7–10 years of PPC experience
• Experience managing budgets over $100k per month
• B2B lead generation experience
• Google Ads and Microsoft Ads (Bing)
• GA4 and Google Tag Manager
• Track record of optimizing to MQLs, SQLs, and pipeline
• Track record of eliminating wasted spend and hitting targets
• Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output
• Extremely detail-oriented
• Incredibly proactive and take ownership of outcomes, not just inputs

Requirements

• Nice to have: B2B SaaS experience
• Nice to have: Salesforce (SFDC) experience

Benefits

• Hourly: $60-$85/hour
• Hours: 40-50 hours per month