[Hiring] Senior CRM Analyst @CookUnity

Role Description

The Senior CRM Analyst – Lifecycle Marketing & Retention will help support the CRM team to plan, implement, schedule, and execute timely email, SMS, push notification, and in-app messages to our Churned users, while collaborating with the CRM team on communication strategies, accurate execution of campaigns, and follow-up analysis.

Responsibilities

• Own implementation of emails, SMS, push notifications (both ad hoc and automated), and building of customer segments in our CRM platform (Braze) for Churned User efforts.
• Maintain the CRM marketing calendar and Roadmap.
• Support upkeep of weekly performance reporting.
• Assist in cross-functional (engineering, product, data teams) communication between the CRM team and internal stakeholders/dependencies, including but not limited to:
  • Writing briefs for emails, push notifications, SMS, and in-app messages.
  • Collaboration with data/analytics team to classify/categorize campaigns for lifecycle dashboards/reports.
  • Coordinating copy and design work to ensure deadlines are met.
  • Collaborating with other internal teams to help support their initiatives.
  • Facilitating internal sign-off of communications from internal stakeholders.

Qualifications

• 4+ years of working experience in D2C email marketing.
• Experience with building and deploying emails from scratch.
• Experience working cross-functionally with creative partners (designers & copywriters).
• Experience operating a CRM platform (i.e., Braze, Iterable, Klaviyo, customer.io, etc.).
• Very strong written and verbal skills in English.
• Attention to detail, good communication skills and an ability to juggle multiple tasks on often short deadlines.

Preferred Requirements

• Experience with Braze platform.
• Experience with SMS marketing in a D2C environment.
• General understanding of HTML.
• General understanding of personalization in CRM.

Benefits

• 💸 Get paid in USD.
• 🗺 Work remotely: design the life that you want.
• ⛱ Enjoy 15 days of vacation each year from the start date.
• 🎄 16 fully paid Argentinean holidays.
• 🩺 Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider.
• 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical.
• 🐣 Paid Family leave.
• 🕯 Compassionate Leave: 3-5 days each time the need arises.
• 🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform.
• 🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
• 🧑‍🏫 Personalized English coach.