[Hiring] Senior Creative Strategist @OnHires

Role Description

The company is looking for a hands-on Senior Creative Strategist to own performance creative strategy and script development, with a primary focus on Meta advertising. This is a new role for a senior practitioner who combines strategic thinking with direct execution and will help build the creative function from the ground up.

This is a personal-execution role, not a management position. The successful candidate will personally research, develop, and write scripts - not delegate this to a team. Direct collaboration with the founders, video producers, motion designers, and product team is expected daily.

The team is looking for someone who identifies winning creative angles independently, writes the scripts themselves, and carries a concept from idea through to a finished, tested asset.

Qualifications

• Currently employed at a company within the Genesis ecosystem (SKELAR, Headway, BetterMe, OBRIO, Boosters, Promova, appflame, AMO, Universe, Jiji, HOLYWATER, Keiki, or similar) - this is a hard requirement, not past experience alone.
• Strong, personal, hands-on experience writing advertising scripts - not through a team you manage.
• A demonstrated track record of tenure stability: 1.5+ years per role, ideally longer, showing sustained ownership rather than frequent job changes.
• Strong experience with B2C mobile subscription products and performance marketing.
• Proven experience creating direct-response advertising for consumer audiences.
• Ability to combine creative strategy, copywriting, consumer psychology, emotion, and persuasion principles.
• Experience using performance data to develop and improve creative concepts.
• A portfolio of ads showing your personal contribution, especially scripts you wrote yourself.
• Professional working English.

Requirements

• Direct experience with Facebook/Meta Ads Manager and creative testing frameworks.
• Experience across more than one Genesis ecosystem company.
• Familiarity with UGC production and briefing external creators.
• Comfort working directly with founders in a small, flat, execution-focused team.

Benefits

• Bonus structure tied to performance - target is to at least double base salary through results-based bonuses.

Working Environment

• Remote, Eastern Europe preferred.
• Start by 9 am local time, 8 focused hours per day.
• Direct reporting to the founders (no management layer).
• B2B contract, full-time.