[Hiring] Senior Campaign Marketing Manager @Xperience

Role Description

We are undergoing an exciting time in our evolution and now seek a Senior Campaign Marketing Manager. The Senior Campaign Marketing Manager owns the planning and delivery of Xperience's integrated marketing campaigns for Managed IT and Cyber Security. That means generating qualified pipeline from new prospects in the SME market and from our existing customer base.

This is a hands-on senior role for someone who already knows how managed IT and cyber security are bought and sold. You will:

• Set the campaign plan for both service lines.
• Build and run the campaigns.
• Line-manage a Comms and Marketing Executive.
• Work closely with Sales and account management to align campaigns with commercial priorities.
• Collaborate with the digital marketing team to ensure every campaign is supported across search, paid, and social.
• Manage vendor marketing relationships and secure Market Development Funds.

Part of the job is also building the machinery. Our lead management and campaign reporting framework is a work in progress, and this role will help shape how we measure campaign performance from first touch through to revenue.

Qualifications

• Four or more years in B2B marketing with direct ownership of multi-channel campaigns.
• Experience marketing managed IT services, cyber security services or both, gained at an MSP, MSSP, security vendor or IT services provider.
• Strong email marketing craft: sequence planning, copy judgement, deliverability, testing and reporting, built in a marketing automation platform.
• Experience planning and running B2B webinars and events as part of integrated campaigns.
• A track record of generating qualified pipeline in partnership with a sales team.
• Line management experience, with evidence of developing people.

Requirements

• Hands-on experience of Dynamics 365 Customer Insights - Journeys, including building segments, email journeys and automated nurture programmes. Experience in another automation platform (HubSpot, Marketo, Pardot) is fine if you can show you learn tools quickly.
• Experience of partner co-marketing and Market Development Funds with vendors: applications, claims and evidence submission.
• Experience marketing to an existing customer base (cross-sell, upsell or account-based programmes), not just net-new acquisition.