[Hiring] Senior Brand and Content Marketing Manager @Ellis Porter

Role Description

At Ellis Porter, our work changes lives. Every approved case represents a person or family building a future in the U.S., and how we communicate that work matters. As the Senior Brand and Content Marketing Manager, you will play a foundational role in shaping how Ellis Porter shows up to prospective clients, partners, and the broader market. We’re building a small, modern, AI-powered marketing team, and this is one of its two founding hires.

In this role, you will lead Ellis Porter’s brand and content marketing function through:

• Defining our voice
• Strengthening our market presence
• Building a scalable content engine that supports trust, visibility, and inquiry growth across channels

You will work closely with firm leadership and cross-functional partners to create the strategy, systems, and standards that guide how Ellis Porter communicates its value, expertise, and mission.

This position is ideal for a hands-on, builder-minded marketer who is passionate about owning and developing a broad range of brand and content capabilities, including:

• Messaging
• Website content
• Editorial strategy
• Social media
• Reputation management
• Creative direction

This position can be fully remote from any U.S. location, or based in either our Troy, MI or Ann Arbor, MI office as an in-person or hybrid role. Please note - although this role can be remote, all work must be performed within the United States.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, English, or a related field
• 6+ years of experience in brand, content, or integrated marketing, with meaningful ownership of brand voice, messaging, and content strategy
• Proven experience building and managing multi-channel content programs (website, editorial, social, thought leadership, and reputation-building initiatives)
• Strong understanding of how content drives brand positioning, organic visibility, engagement, and demand generation, with the ability to tie efforts to business outcomes
• Excellent writing and editing skills, able to make complex, high-stakes subject matter clear, credible, and accessible for diverse audiences
• Genuinely AI-native, using modern AI tools to improve speed, quality, content development, and execution capacity
• Experience across multiple marketing channels, with depth in at least two areas such as content strategy, brand messaging, social media, thought leadership, SEO/AEO-informed content, or reputation management
• Strong creative judgment and collaboration skills, including directing external creative partners, working cross-functionally, managing priorities, and building structure in a role with broad scope and high ownership
• High level of curiosity, resourcefulness, and accountability, with a willingness to test ideas, learn quickly, and build from the ground up
• Comfort across both B2C and B2B audiences preferred

Requirements

• Own the brand voice
• Decide how Ellis Porter sounds and looks, while keeping that voice and visual standard consistent across our website, campaigns, social media, thought leadership, and other client-facing touchpoints
• Own the website
• Lead messaging, page copy, content structure, and editorial priorities
• Run the content engine
• Build and manage a scalable content program that earns trust and brings in inquiries
• Own social and community
• Set the voice and lead day-to-day posting, engagement, and optimization across our channels
• Own authority and reputation
• Turn attorney expertise, client outcomes, and reviews into visible proof points
• Direct the creative
• Produce and adapt content, creative, and campaigns
• Partner and coordinate
• Work closely with attorneys, leadership, and internal stakeholders
• Measure and refine
• Monitor content, brand, and channel performance

Benefits

• An opportunity to do challenging and highly rewarding work at a fast-growing firm with an inspiring mission
• An opportunity to join intelligent, creative, and dedicated immigration professionals who value respectful, collaborative working relationships
• Inclusive firm culture celebrating diverse perspectives, backgrounds, identities, and experiences
• People-centered workplace policies and flexible work schedules, including remote work opportunities
• Competitive compensation, health/dental/vision/life insurance benefits, a 401(k)-retirement savings plan with employer-matching, and a generous paid-time-off policy
• Casual attire and the opportunity to enjoy complimentary international cuisine in the office