[Hiring] Senior B2C Marketing Manager @Benzinga

Role Description

Benzinga is a high-velocity financial media company with a fast-growing B2C subscription business. Every message we send and every page we build moves a real revenue number, and this is the senior operator who owns that work end to end.

• You will run our email and SMS programs, build and optimize the funnels that turn free users into trials and trials into paying subscribers, and drive a continuous experimentation cadence across all of it.
• You work with real autonomy: read the funnel, decide what to test next, build it, ship it, and own the result.
• If you want a role where your work ships weekly, where the test you launched on Monday shows up in the revenue dashboard by Friday, and where there is a clear path to grow as the function scales, this is it.

What You Will Own

• Email and SMS: Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide.
• Funnel and conversion: Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel.
• Experimentation: Own the testing roadmap across your channels and pages. Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact.

Across all three, you own the numbers on your programs, protect deliverability and list health, and keep attribution clean so every send and page is traceable to a source and a result.

How You Will Work

You will sit on a small, high-tempo B2C team and partner daily with paid media, product and engineering, content, and data science. We run on shared dashboards and one set of numbers. We move fast, we test constantly, and we bring problems early with a proposed solution attached.

Qualifications

• 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
• Deep ESP fluency.
• SMS program experience.
• Funnel and conversion depth.
• Self-directed builder.
• Strong analytical judgment.
• Experimentation discipline.
• Compliance reflex.
• Strong copy sense.
• Fluency with UTM tracking and attribution models.
• Excellent written communication, sharp project management, and the discipline to run multiple programs at once without dropping a detail.

Nice-to-Haves

• Experience with onsite experimentation platforms.
• Exposure to subscription billing systems and the entitlement logic behind paywalls and trials.
• Experience with webinar and live-event marketing.

How Success Is Measured

At a high level, you own the growth and retention numbers on the programs you run: new and net subscription revenue influenced by your work, conversion through the funnel, engagement and deliverability across email and SMS, and the throughput and impact of your experimentation. We will get specific about targets and scorecards in the interview process.

The Growth Path

This is a senior individual-contributor role with real upside. The B2C function is scaling, and the operator who owns this execution layer becomes the person whose judgment shapes how we run lifecycle, SMS, and conversion across the business. There is room to grow into an operating-partner or leadership track as the function expands. Strong performance is visible, measurable, and rewarded.

Benefits

• Competitive salary with performance-based upside.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Remote-first, flexible work arrangements.
• Generous PTO and paid holidays.
• Professional development and a front-row seat to a fast-moving subscription business.