[Hiring] Saltwater South Personality & Influencer @McClatchy

Role Description

Ready to become the voice of a region and a lifestyle? McClatchy’s Content Innovation Lab is launching Saltwater South — a digital lifestyle brand celebrating the unique spirit of the Gulf Coast, Carolinas and Florida. We’re searching for a dynamic creator and influencer to serve as the face of this vibrant community, connecting millions who live and breathe coastal food, destinations, water sports, fishing, golf and outdoor adventure.

• Serve as the narrator and influencer for Saltwater South, building a loyal following across digital and social platforms.
• Dive into passion topics like Southern cuisine, golf, camping, backpacking, outdoor gear and seasonal events — connecting with audiences who live for these experiences.
• Share real stories, insider tips and fan-submitted moments, building a trusted roadmap for locals and visitors alike.
• Create and host engaging vertical videos, guides and social content that spotlight the best of boating, tidal fishing, inshore adventures and the coastal recreation lifestyle.
• Use data, audience signals and AI-powered insights to shape content that’s timely, relevant and deeply rooted in the region’s interests.
• Embrace experimentation, adapt quickly and bring a bold, fun and results-driven approach to every project.
• Experiment with new formats and platforms, always keeping authenticity at the center of every story.

Qualifications

• Bold, idea-driven creator with topic authority.
• Collaborative spirit.
• Passion for the Saltwater South.

Requirements

• Individual base pay may vary within the anticipated range of 86k - 106k a year depending on job-related knowledge, department equity, skills, experience and relevant education.

Benefits

• Competitive pay.
• Comprehensive benefits.
• 401(k) with match.
• Generous PTO.
• Wellness resources.
• For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com.

To apply:

Please submit a cover letter, resume, and work samples.