Role Description
The RevOps Analyst sits within Marketing and is responsible for building and running the systems, data and reporting behind AsiaVerify’s commercial growth. Reporting to the CMO, the role owns HubSpot as the single source of truth for marketing, pipeline and customer data, and turns that data into reporting, forecasting and insight that Marketing and the wider leadership team can act on.
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Prepares and maintains AsiaVerify’s business-level commercial reporting, including ELT and GTM reporting.
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Produces numbers for the ELT, GTM forum and Board to track pipeline, revenue and growth-engine performance.
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Operates across the full commercial lifecycle and provides a consistent, evidence-led view of performance across Marketing, SDR, Sales, Client Success and Finance.
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Maintains systems, definitions and processes that connect these functions: lifecycle stages (Lead > MQL > SAL > SQL > Opportunity), routing and handoff rules, pipeline reporting, forecasting and data quality.
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Contributes directly to AsiaVerify’s FY26 growth objectives by improving pipeline visibility, forecast accuracy, funnel conversion and the speed and quality of commercial decision-making.
Qualifications
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Hands-on experience in Revenue Operations, Sales Operations or CRM administration.
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Strong working knowledge of HubSpot across the Marketing, Sales and Operations Hubs, including properties, pipelines, workflows, reporting and permissions. HubSpot certification is an advantage.
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Strong analytical capability, with advanced Excel or Google Sheets skills. Experience with BI or data visualisation tools is an advantage.
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Understanding of B2B sales funnels, lifecycle stages, pipeline management and forecasting.
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Experience building dashboards and reports that drive decisions, not just track activity.
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Comfortable with integrations and data tools such as Clay, ZeroBounce, PhantomBuster, HeyReach, Heap and Stripe.
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Ability to design, document and roll out processes that teams actually adopt.
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Experience supporting commission, pricing or quoting processes is an advantage.
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Comfortable building systems and processes from scratch in a scaling business.
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Strong communication skills, with the ability to explain data clearly to non-technical and senior stakeholders. Communication in both English and Mandarin is a plus.
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Ability to prioritise, manage multiple stakeholders and perform in a fast-paced environment.
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B2B SaaS or data experience is a plus, ideally across both sales-led and product-led growth (PLG) motions.
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Exposure to RegTech, FinTech, compliance, KYB, KYC, AML or third-party risk is also advantageous.
Requirements
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Analytical, organised and detail-oriented, with a practical can-do attitude.
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Builder mindset: comfortable creating structure where none exists.
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Accountable for measurable outcomes, not activity alone.
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Data-led and confident using insight to challenge assumptions and improve decisions.
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Strong ownership of data integrity and system quality.
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Collaborative partner to Sales, Marketing, SDR and Client Success.
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Clear, concise written and verbal communication.
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Process-driven, with the judgement to keep processes simple enough to be followed.
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Discreet and trustworthy when handling commercial, pricing and commission data.
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Proactive and comfortable working in a fast-growing, commercially focused environment.
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Positive, pragmatic and solutions-focused mindset.
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Committed to continuous improvement and operational excellence.