[Hiring] Retail Market Manager @AGCO

Role Description

The Retail Market Manager is responsible for the conception and/or implementation of all sales & marketing promoting activities in the region:

• Ensures a market adapted and continuous product argumentation on all channels for the Field Retail Managers, Product Specialists, and dealer salesmen.
• Supports MC (Marketing Communication) with the development of the B2B2C brand communication, as well as the cross medial implementation in the market to create one consistent and region-wide Fendt presence.
• Fully involved in the creation of (digital) campaigns and their regional implementation, reviewing implementation success.
• Ensures market-specific adaptations to the Marketing’s training concepts and their regional implementation.
• Defines and implements local Sales and Marketing Training for the cluster through Sales Engineer.
• Plans, defines, and supports Local DEMO activities for Full Line.
• Plans and supports events, e.g., product launches, local fairs, and field days.
• Analyzes and interprets customer satisfaction surveys (NPS) to create activities to increase the results.
• Plans and reviews regional A&SP budgets in coordination with MC.

Qualifications

• Previous Marketing experience, ideally gained within agricultural, grounds care, or similar equipment business.
• Sales or Business Development experience is a strong plus.
• Ideally educated in Agricultural Business Management, Economics, or Marketing.
• Good knowledge of agricultural machinery business.
• Excellent organizational skills.
• Strong team player.
• Good oral and written communication skills in English; Spanish is a plus.
• Numeracy and analytical ability.
• Business and commercial acumen.
• Availability to travel: 50%.

Requirements

• Responsible for the implementation of digital sales processes (lead to order) and the supporting system landscape.
• Responsible for the lead capturing process during trade fairs, events, and dealer days in the region.
• Initiates adequate communication and sales campaigns by interpreting the right KPIs to fill the sales funnel.
• Accountable for a consistent dealer and customer master database.
• Professional and disciplinary responsibility for all subordinate A&SP Managers and Sales Engineers.
• Includes target-oriented and independent task planning, development, motivation, and assessment of team members.
• First escalation stage in case of discrepancies between the team.
• Professional responsibility for Field Retail Managers and Product Specialists.
• Regional wide coordination for all retail topics, as well as alignment with local business managers.

Benefits

• Attractive, fair remuneration including participation in our bonus scheme.
• Company car available for the position.
• Balance of work, family, and free time due to flexible working time and the possibility of remote work.
• Private health insurance with partial coverage of some medical expenses.
• Canteen with meal allowance.

Compensation

Applicable salary range: €50,000 - €60,000 gross annual salary. The compensation range specified in this job posting represents an indicative range for the role. Final remuneration will be defined based on the selected candidate’s experience, skills, and qualifications, in compliance with applicable EU pay transparency and pay equity regulations.