[Hiring] Regional Marketing Manager @Robert Half

Role Description

The Regional Marketing Manager reports to the Senior Manager, Regional Marketing and owns the development, execution, and performance of marketing strategies, programs, and local partnerships within assigned markets. This role serves as the primary marketing point of contact for branch staff and field leadership and maintains deep knowledge of local business priorities, market conditions, competitors, leadership preferences, and historical programming.

The Regional Marketing Manager translates local business needs and specialized audience opportunities into proactive market plans and end-to-end marketing programs. The role develops program strategies and briefs, manages local partnerships and approved budgets, coordinates cross-functional contributors, and measures results to drive awareness, engagement, demand, and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• 6+ years of progressive experience in regional, field, local, integrated, demand, B2B, or related marketing roles.
• Experience developing and executing market-level strategies and programs tied to business or revenue goals.
• Experience serving as a marketing partner to branch staff, field leadership, sales teams, or business stakeholders.
• Experience delivering local marketing programs from opportunity identification through execution and measurement.
• Experience identifying, managing, and measuring local partnerships or sponsorships.
• Experience developing briefs, budgets, timelines, stakeholder plans, and success measures.
• Experience coordinating content, creative, events, media, communications, analytics, and other marketing contributors.
• Professional services, staffing, consulting, technology, or complex multi-location business experience preferred.

Requirements

• Local and regional marketing strategy.
• Market planning and opportunity identification.
• Business and revenue acumen.
• Field relationship management and consultation.
• Market intelligence and competitive analysis.
• End-to-end program development and execution.
• Local partnership management.
• Program briefing and cross-functional coordination.
• Budget management and investment recommendations.
• Prioritization, measurement, and optimization.

Benefits

• Medical, vision, and dental insurance.
• Life and disability insurance.
• Eligibility to enroll in the company 401(k) plan.