Role Description
This is an exciting opportunity for an established marketing manager to take full ownership of one of our most dynamic and fast-growing markets. Uzbekistan sits at the intersection of high adoption, financial innovation, and a deeply engaged trading community - and we are looking for the right person to shape our presence here.
As Regional Marketing Manager, you will:
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Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape and cultural shifts.
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Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content specialists), setting the direction, removing blockers, and creating an efficient environment.
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Develop quarterly marketing plans for locally relevant strategies for Uzbekistan and its client community.
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Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results.
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Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities.
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Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns.
Qualifications
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4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry.
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Expertise in organic and partnership-driven acquisition in Uzbekistan or Central Asia.
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Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
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Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI.
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Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends.
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Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track.
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Native Uzbek and fluent in business English for daily communication with the cross-regional teams.
Requirements
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Strong background in sourcing, auditing, and closing complex deals with Uzbek influencers, financial bloggers, media contacts, and local partners.
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Hands-on proficiency with mobile attribution platforms - AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection.
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Knowledge of financial advertising compliance in Uzbekistan.
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Familiarity with AI and automation tools to support content and campaign production.
Benefits
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Working for a dynamically growing company.
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15 paid vacation days per year.
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10 paid sick leave days per year.
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10 days for floating public holidays.
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Medical budget.
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Opportunity to work remotely.
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Professional education budget.
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Language learning budget.
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Wellness budget (gym membership, sports gear, and related expenses).