[Hiring] Regional Head of Marketing @Project Management Institute

Role Description

We are looking for a Regional Head of Marketing, APAC who is responsible for strategically executing the regional marketing strategy and plan. This role includes:

• Providing a consistent approach for improved brand impact and efficiency to realize PMI ambition and regional growth plans.
• Collaborating with regional and country business teams and marketing teams.
• Integrating activities to generate profitable sales and volume growth in products and experiences.
• Building strong customer relationships.

What you’ll bring to the role:

• Assist in the execution of regional marketing strategy and development plans to generate regional revenue and drive conversions.
• Work collaboratively with Brand & Product Marketing to activate programs in the region.
• Identify regional growth opportunities, customer segment trends, and relevant competitive activities that influence customer development performance.
• Adopt a growth mindset for continual improvement of campaigns to drive performance marketing.
• Establish sales enablement activities, leveraging marketing and product management for consistent customer engagement.
• Support new sales pipeline growth with the sales teams.
• Manage direct agency relationships as applicable in the design and implementation of campaigns localized to regions.
• Serve as the central point of contact for regional marketing for the assigned region.
• Support the regional business team to customize assets to reflect the local market.
• Provide line management support for Regional Marketing, coaching, developing, guiding, and being a point of escalation.
• Define locally meaningful activities and establish awareness of PMI, focusing on lead generation.
• Contribute to the identification of priorities across regions that positively impact PMI.
• Develop KPIs and goals aligned with performance marketing metrics, track marketing performance, and develop reports against established goals and objectives.
• Provide proactive data analysis for regional recommendations on trends and future opportunities.
• Establish regional marketing operational processes to migrate from ‘growth’ to ‘in life’ approaches aligned to outcome-focused metrics.
• Develop and maintain detailed knowledge of PMI strategy, current and emerging solution capabilities, and strategic direction for advocacy efforts and team capabilities.
• Work alongside Marketing teams on new activities to develop and sustain strong relationships with business teams and stakeholders at a global scale.
• Adopt Marketing Technology and Operations processes and governance, as relevant.

Qualifications

• Bachelor’s degree in marketing or equivalent, MBA preferred.
• Minimum of 10 years of marketing experience; regional or global experience required.
• Experience working in a sales environment in a growing global organization or similar product environment.
• Ability to develop high-level marketing strategies.
• Solid understanding of the technical, financial, and operational elements of the organization.
• Track record of successful vendor management.
• Ability to effectively collaborate across the organization as well as with external partners.
• Knowledge of marketing and relationship management tools and techniques.
• Excellent interpersonal and teamwork skills.
• Experience working in an agile, dynamic, and customer-centric environment.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in the business language - English.
• Possible travel up to 25%.

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities to help you grow now and into the future.
• Access to a global network to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.