[Hiring] Head of APAC Marketing @Optro

Role Description

Optro is building momentum internationally, and this Head of APAC Marketing role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for APAC — from how we show up in the market to how we generate pipeline and build the Optro brand with industry associations, partners, and enterprise decision-makers.

This is a strategic, yet hands-on leadership role: you'll set and own the regional marketing vision, adapt our global playbook to the realities of each market you serve, and build the field engine that helps sales close business across APAC.

The ideal candidate has run field or regional marketing at a senior level, understands how to localize a global brand without losing what makes it work, and knows how to turn a marketing budget into quality pipeline.

Key Responsibilities

• Own APAC marketing end-to-end; from brand presence, demand generation, partner marketing, events, to customer case studies.
• Partner with the APAC sales leadership and account teams to align marketing activity to pipeline priorities and key target accounts.
• Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.
• Localize core positioning and messaging for the APAC market, working closely with product marketing.
• Lead APAC events strategy, including owned events and third-party sponsorships, in partnership with global programming.
• Build and drive the APAC partner marketing motion in lockstep with US-based partner marketing.
• Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement.
• Track and report on pipeline contribution and marketing performance for the region.
• Manage regional marketing budget allocation, driving rigorous ROI performance across localized demand gen, events, and alliance marketing.

Qualifications

• Have 10+ years in enterprise B2B GTM, with meaningful experience in APAC marketing roles.
• Demonstrated capability to influence executive leadership (VP/C-suite) and navigate complex cross-functional matrix structures between HQ and regional hubs.
• Thrive as a builder with hands-on execution alongside establishing operational and strategic foundations.
• Deep domain familiarity with regional enterprise buying behaviors, compliance environments, and localized sales cycles across APAC markets inclusive of Japan.
• Fluent in English; able to operate credibly across cultures and navigate the nuances between them.
• Demonstrated experience across a mix of demand generation, field marketing, partner marketing, and events.
• Experienced building and executing partner marketing programs.
• Strong operator comfortable building in an environment where not everything is defined.
• Collaborative and low-ego.
• Willing to roll up your sleeves with the ability to push back when needed.
• Willing to travel across the region and occasionally further afield (20-30%).

Bonus Points

• Experience in the GRC or Internal Audit space.
• Existing relationships with key APAC Internal Audit or Risk associations.

Company Values

• Customer obsession: It starts and ends here. Consistently ask yourself how what you’re doing creates value for our customers.
• Gritty resilience: Make it happen. Find a way. Move fast, stay positive, and do what it takes.
• Drive innovation: Create the future. Continuously improve what exists and invent what’s next.
• Win, together: One team. No silos, no egos. Drive to be the best and support each other’s success.
• Growth mindset: 10x, not 10%. Think in orders of magnitude, not increments. Seek feedback, learn, and improve.