[Hiring] Regional Digital Marketing Manager @Crimson Education

Role Description

We're looking for a Regional Digital Marketing Manager to own paid acquisition for the EMEA region. Reporting to the Senior Regional Digital Marketing Manager and sitting within the Global Performance Marketing team, you'll take strategy through to hands-on execution — building and optimizing campaigns, working with local country managers, and helping shape how the region scales. This role suits someone who can operate independently, bring ideas from concept to launch without heavy oversight, and thrive in a fully remote, fast-moving environment. Some overlap with EMEA working hours is required to support collaboration with UAE and England-based teammates.

This role does not offer visa sponsorship. Candidates must already have the legal right to work in the country where this role is based.

Responsibilities

• Campaign Strategy & Execution
  • Develop, plan, and execute paid digital marketing strategy for the EMEA region, collaborating closely with country managers and local marketing teams.
  • Launch and manage paid campaigns across Meta and Google (Search, Performance Max), with a secondary channel in either Microsoft Ads or TikTok Ads.
  • Manage budgets and allocation across markets to hit lead generation and enrollment targets.
  • Design and run A/B tests to continuously improve campaign performance.
• Tracking & Process
  • Maintain clean tracking and attribution in line with global processes and standards.
  • Work with CRM tools to track leads through to revenue.
  • Contribute to and help refine global digital marketing best practices as the region matures.
• Analysis & Reporting
  • Analyze campaign performance, A/B test results, and revenue outcomes to surface optimization opportunities.
  • Compile and present analytics reports to regional and global stakeholders.
• Global Collaboration
  • Work closely with the Senior Regional Digital Marketing Manager and global team members across time zones to align regional execution with broader business objectives.
  • Share learning and channel expertise across markets to support the wider Global Performance Marketing team.

Qualifications

• 3–6 years of experience running paid digital advertising campaigns, ideally including hands-on Meta and Google Search/Performance Max experience.
• Comfortable working with at least one of Microsoft Ads or TikTok Ads, or open to developing depth there.
• Excellent written and verbal English communication skills, with experience working across international, cross-time-zone teams.
• Strong analytical and problem-solving skills, with the ability to translate campaign data into clear, actionable recommendations.
• A self-starter who can take a strategy from idea to execution independently, without needing significant hand-holding.
• Growth mindset and comfort operating in a fully online, fast-paced environment.
• Experience with HubSpot, Salesforce, or a similar CRM preferred.

Bonus Qualifications

• Experience supporting UAE or UK-based stakeholders specifically.
• Experience working across different time zones.
• Familiarity with AI tools as part of your day-to-day marketing workflow.

Benefits

• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work.
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year.
• $1000 individual training budget per year, we love to ‘Level Up’ (it’s one of our core values)!
• Psychologist on staff.
• Insightful fireside chats and workshops to help support our high-performing and ambitious team.
• Radical Candor is a feedback approach we live by.
• We’re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!