[Hiring] Promotions Specialist @Harvard Partners Trusted IT Advisors

Role Description

As the PROMOTIONS SPECIALIST, you will be responsible for the strategic planning, execution and analysis of promotions. The Promotions Specialist serves as a liaison between Marketing and Operations, translating the creative vision for promotions into actionable implementation within the system’s framework.

Principle Duties and Responsibilities:

• Manage the generation and maintenance of the overall promotions plan in concert with the Marketing teams, including ongoing planning and communication during bi-weekly meetings. Promotions may include:
  • Retail terminal-based offers.
  • Retail terminal-based discounts.
  • Social media giveaways.
  • Second chance scratch ticket promotions.
  • Prize offers related to research surveys.
  • Coupons.
  • Targeted email offers.
• Execute promotions in a timely fashion, including:
  • Writing official promotion rules in coordination with stakeholders.
  • Writing system-based promotion requests to enact a promotion in coordination with Operations and stakeholders.
  • Monitoring promotion entries.
  • Contacting promotion winners.
  • Sending out promotion prizes and winner letters.
• Coordinate retail point-of-sale materials in support of promotions by communicating needs and deadlines among Marketing team stakeholders including staff, advertising agency staff, and the Sales Manager.
• Support field marketing events and sales events as needed, including:
  • Celebrating prize winners.
  • Supporting presence at the State Fair.
  • Retail store grand openings.
• Work with Business Analyst to monitor and analyze market characteristics and trends, becoming familiar with market research and customer preferences.
• Support sales teams in developing new promotional opportunities with new and existing retailers.
• Deliver analysis, plans and suggestions in a clear and actionable format for insights, including informal discussions and presentations at quarterly sales and marketing meetings.
• Coordinate content upload for point-of-sale digital retail displays used for advertising messages, jackpot information, and public service announcements, including:
  • Planning new shows and releases as needs arise.
  • Coordinating with Operations stakeholders to plan timing for loading, testing and releasing a new show.
  • Communicating deadlines and needs with advertising agency for timely delivery of digital assets.
  • Determining needs and requesting promotional materials in concert with the promotion plan, managing inventory levels as needed.

Qualifications

• 3-5 years of marketing, advertising, retail merchandising or project management experience.
• Bachelor’s in marketing, advertising, business administration, or related field.
• Equivalent experience managing a retail business, servicing retail sales accounts, or marketing products to retail accounts, including advertising, marketing communications, product research, or promotion may also be considered.
• Excellent written and verbal communication skills.
• Experience developing strategies utilizing data insights.
• Strong ability to manage timelines and details of multiple simultaneous projects.
• Proficient in Office 365 products.
• Some in-state travel required – approximately 5%.