Role Description
This is a temporary position with an expected duration not to exceed 10 months.
The role focuses on the ideation, production, and execution of content for the G League's social and digital channels, developing content ideas at the direction of the Head of Content and Manager, G Content, and project managing execution through production and publishing.
The role works closely with NBAE, partners with the digital product team on feature implementation and testing, and engages third-party content partners (media agencies, producers, production companies) as well as marketing partners.
Major Responsibilities:
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Work closely with the G League Content Publishing Lead to outline and publish G League content across social channels (Instagram, X, Facebook, YouTube, TikTok).
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Develop, conceptualize, and produce written and mixed media stories that attract audiences and maintain high levels of fan engagement.
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Publish editorial content focused on G League digital channels (Web, App).
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Understand the G League's assets, offerings, services, and internal processes in order to advance initiatives with internal and external stakeholders.
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Provide content, recommendations, and guidance on G League digital accounts.
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Facilitate, manage, and improve online content delivery tools, systems, and processes.
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Stay up to date with digital technology developments and digital production best practices.
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Be proactive and resourceful, solving issues that arise with tact and diplomacy.
Qualifications
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Familiarity with all aspects of the content production process, with a strong understanding of the editorial process, including pitching and producing written content.
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Strong written and editorial skillset, with experience pitching and writing digital content for web, including SEO-friendly content.
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Understanding of the digital landscape, including key players and trends, and active use of consumer digital technologies (social media, mobile web/apps, game consoles, streaming services and devices, etc.).
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Strong understanding of current digital marketing channels and how they function, along with solid knowledge of online marketing tools and best practices.
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Experience building social or digital communities and audiences.
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Excellent analytical and project management skills, with strong team management and communication skills, both written and verbal.
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Ability to work cross-functionally in a global, matrix organization.
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Understanding of the media rights landscape is a plus.
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A minimum of 2 years of content creation and production experience, with a proven track record managing multiple projects, setting priorities, and meeting deadlines in a fast-paced environment.
Requirements
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Bachelor's degree required, ideally in Journalism, Marketing, digital technologies, or a related field.
Benefits
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Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
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Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.