[Hiring] Product Marketing Manager, Supplier Network Growth @Worldly

Role Description

This role sits at the center of Worldly's supplier side business, in the region where most of the network actually lives. East and Southeast Asia is home to tens of thousands of the manufacturers on the Worldly platform. How well we reach them, how easy we make it to join and get value, and how clearly we tell them what's in it for them, all of that runs through this seat.

You'll own the marketing that helps suppliers find Worldly, buy in, get onboarded, and stay. You'll make the global message land in local markets. And you'll be the person making sure the supplier voice shows up in how we position, build, and sell. The supplier purchase experience is a direct revenue driver, so the words, the flow, and the in-product messaging all move the numbers.

You'll report to the Senior Director, Product Marketing and work shoulder to shoulder with the Regional Supplier Engagement and Lifecycle teams in Hong Kong.

What You'll Do

• Own positioning and messaging for the global supplier audience: the factories, manufacturers, vendors, and others who buy and complete assessments on Worldly.
• Drive the supplier purchase and onboarding experience. Suppliers buy through Worldly directly, so you'll help reduce friction and lift the rate at which they find us, buy, and finish their first assessment.
• Make the value obvious and specific. One assessment that satisfies many brand customers. Less time lost to repeat audits. A path to win new business with the 350+ buyers already on the network.
• Adapt the global message for local markets. Translate, localize, and reshape so it's culturally relevant and lands the way it should across the region's biggest supplier markets.
• Produce supplier content and enablement at volume using AI-assisted workflows. Onboarding emails, success stories, assessment guidance, in-product copy, partner materials.
• Bring the region back to the team. Stay close to suppliers and the people who serve them, and feed what you learn into positioning, our buyer intelligence practice, and the product roadmap.
• Partner across functions and time zones with Regional Supplier Engagement, Lifecycle, Demand Generation, Growth, and Product.
• Support association and partner co-marketing in region, including work with the industry bodies that shape how suppliers think about assessments and standards.

Qualifications

• Minimum 6 years in product marketing or an adjacent go-to-market role (content, demand, lifecycle, partner, or community marketing) in B2B SaaS, B2B ecommerce, or a related industry.
• Experience in consumer goods supply chains, and manufacturing.
• Proven track record of directly increasing revenue and ecommerce sales with marketing programs that target business customers.
• Experience serving as a strategic voice of the customer within product development cycles — influencing roadmap decisions, feature prioritization, and go-to-market strategy.
• Fluent in English plus at least one relevant regional language.
• A strong writer and editor in English and one additional regional language who can take technical, regulatory, or data-heavy material and make it clear, useful, and human.
• Comfortable with data. You can read it, question it, and turn it into a story and an argument.
• AI-fluent, or hungry to be. You already build AI-assisted workflows for research, drafting, and enablement, or you're eager to learn fast.
• A real collaborator who works well across functions, cultures, and time zones.

Requirements

• Localization or multi-market marketing experience.
• eCommerce or self-serve purchase experience.
• Mandarin is a strong plus given how much of our supplier network is in China.

Benefits

• Comprehensive benefits offerings. 100% employee premium covered by Worldly.
• Growth Opportunities.
• Equipment Stipends.
• Unlimited PTO.
• Paid company holidays.

Compensation

• Annual Salary
• Hong Kong: $40,000 - $48,000 USD
• Thailand and Vietnam: $28,000 - $40,000 USD
• China: $40,000 - $48,000 USD
• Annual Bonus Plan.
• Work-From-Home Stipends.