[Hiring] Product Marketing Manager @G&W Electric Co

Role Description

Reporting to the Director, Power Grid Automation, the Product Marketing Manager owns the go-to-market strategy, positioning, and commercial enablement for G&W Electric’s Power Grid Automation solution portfolio – spanning switchgear automation, high-accuracy sensing, and predictive-grid software and services. This role translates technical capabilities into clear customer value propositions, equips the sales channel to sell solutions rather than features, and builds the market presence that positions G&W Electric as a trusted advisor in grid modernization.

This is a strategic, cross-functional marketing role that connects Product Management, Sales, and Engineering to accelerate adoption, solution attachment, and recurring-revenue growth across utility and commercial & industrial (C&I) / data center segments.

As a Product Marketing Manager you will:

• Develop and own positioning, messaging, and differentiated value propositions for the Power Grid Automation solution portfolio.
• Lead go-to-market and launch strategy for new and existing solutions, coordinating across Product Management, Sales, and Marketing.
• Build sales enablement tools and solution-selling playbooks.
• Drive thought leadership and digital presence.
• Develop and maintain deep voice-of-customer and market insight.
• Lead competitive intelligence.
• Partner with Product Management and Engineering to shape pricing, packaging, and solution bundling.
• Support the solution-selling motion across utility and data center / C&I segments.
• Define and track commercial KPIs.
• Collaborate cross-functionally with Application Engineering, Sales, Aftermarket Support, and Operations.
• Serve as the commercial voice in product and portfolio planning.
• Help evolve the organization toward a solution-minded commercial model.

Qualifications

• A Bachelor’s degree in marketing, business, engineering, or a related technical field – or equivalent work experience.
• 15+ years of progressive experience in the power, utility, or grid-technology industry.
• Demonstrated ability to translate complex technical solutions into clear customer value propositions.
• Strong understanding of the utility and/or C&I customer.
• Proven cross-functional leadership working across Product, Sales, Engineering, and executive stakeholders.
• Experience leading programs, portfolios, or go-to-market initiatives from strategy through execution.
• Excellent written and verbal communication, executive presentation, and storytelling skills.
• Experience with vendor / partner management and budget and governance accountability.
• Proficiency with the Microsoft suite (Word, Excel, PowerPoint, Outlook).
• Ability to travel up to approximately 25–30%, including occasional weekends as needed.

Requirements

• Advanced degree (MBA or a technical master’s).
• Direct experience marketing or commercializing software / SaaS, sensing, or automation solutions.
• Familiarity with solution-selling and value-selling methodologies.
• Hands-on knowledge of grid automation, protection & control, advanced distribution, AMI / MDM, GIS, or predictive analytics.
• Experience building digital / inbound marketing presence, search visibility (SEO/AEO), and thought-leadership content.
• Experience supporting recurring-revenue / ARR commercial models.
• Familiarity with CRM (Salesforce) and marketing analytics tools.

Benefits

• Typical pay is $114,512 – 151,668 annually.
• This position is eligible for participation in our Quarterly Incentive Pay Program.
• G&W Electric offers a comprehensive benefits package that includes:
• Medical, Dental and Vision Insurance
• Short and Long-Term Disability
• Life Insurance
• Health club membership program and reimbursement
• Employee Assistance Program
• Tuition Reimbursement
• 401 (k)
• Annual Profit Sharing
• Vacation
• Air-conditioned/heated state-of-the-art manufacturing facility

Company Description

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity.

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation.

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law.