[Hiring] Product Development & Marketing Manager @Nutrafol

Role Description

The Product Development & Marketing Manager is a hands-on product innovation marketer who will help shape what we launch next. This role turns consumer insights, clinical science, and market trends into new products and line extensions across our dietary supplement and topical hair care portfolios, guiding them from early concept through stage-gate development to launch and beyond.

Reporting into the Sr. Manager of Product Development & Marketing, this role works across a dynamic portfolio of projects, moving between dietary supplements and topical cosmetic innovation as business priorities evolve. You will partner closely with various teams, serving as the day-to-day contact who keeps each project on strategy, on time, and on budget across our multi-channel business.

Responsibilities

• Competitive Landscape & Innovation Strategy:
  • Own the competitive landscape from the product perspective, tracking competitor launches, formulations, ingredients, claims, clinical results, pricing, and packaging.
  • Build and maintain a centralized competitive intelligence hub.
  • Support the Sr. Manager and Consumer Insights team to bring consumer research together with competitive and product intelligence.
  • Deliver regular competitive readouts that flag threats and whitespace.
  • Build compelling business cases for new concepts.
• Product Development & Stage-Gate:
  • Execute the stage-gate process and all deliverables for assigned projects.
  • Write product, creative, and copy briefs.
  • Develop product claims in partnership with Formulation and Clinical & Medical Affairs.
  • Drive feasibility reviews with Packaging, Operations, and Supply Chain.
• Positioning, Claims & Go-to-Market:
  • Develop product positioning, value propositions, naming direction, and core messaging.
  • Shape claims strategy in partnership with Clinical & Medical Affairs and Regulatory.
  • Support development of new product assets.
  • Build integrated go-to-market plans.
  • Brief Creative, Copy, and Packaging teams on launch assets.
  • Partner with Education to create sell-in materials.
  • Collaborate with Medical Affairs to ensure clinical and scientific validation.
• Launch Performance & Lifecycle Management:
  • Track post-launch performance against defined KPIs.
  • Identify opportunities to strengthen the existing portfolio.
• Regulatory & Quality Partnership:
  • Partner with Regulatory Affairs and Quality Assurance on compliance and product certifications.
  • Proof packaging artwork and copy for accuracy.

Qualifications

• 5+ years in product development, innovation, and/or product marketing within supplements, OTC, beauty, or personal care; hair care or skincare preferred.
• Proven track record of taking products from concept to launch through a cross-functional stage-gate process.
• Demonstrated experience conducting competitive analysis and product benchmarking.
• Strong business acumen, including building business cases, forecasts, and pricing recommendations.
• Working knowledge of claims substantiation and regulatory considerations.
• Experience writing product, creative, and copy briefs.
• Ability to translate complex scientific and technical information into clear, compelling, consumer-friendly language.
• Highly organized and detail-oriented.
• Advanced Excel and PowerPoint skills; SPINS, Circana or Amazon data experience a plus.
• Excellent written and verbal communication and cross-functional collaboration skills.

Requirements

• Nutrafol takes into consideration a wide range of factors in final compensation decisions, including skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
• Salary Range: $120,000 — $130,000 USD.

Benefits

• Fully remote work experience.
• Comprehensive medical, dental, and vision package, including FSA/HSA program.
• 401K with employer match.
• Quarterly Bonus Program.
• Flexible PTO.
• Two company-wide wellness breaks every day.
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub.
• Monthly wellness stipend.
• Monthly internet stipend.
• Monthly cell phone stipend.
• Annual learning & development stipend.
• Free meditation app membership (Headspace).
• Free monthly Nutrafol subscription.
• Pet insurance discounts and benefits.

Equal Employment Opportunity

Nutrafol is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, sex, pregnancy, national origin, citizenship status, uniform service member status, age, genetic information, disability, and other protected statuses in accordance with all applicable federal, state, and local laws.