[Hiring] Product Marketing Manager @Primer.io

Role Description

You're joining our Product Marketing team that owns product positioning, launch strategy, and market adoption for Primer's core product lines. We operate as strategic partners embedded in each major domain, working alongside Product and Sales leadership to define how our products win in market. Our PMMs own end-to-end strategy and execution for a significant product area, which means your work gets seen, shaped, and acted on by senior leadership from day one. You'll report to our Product Marketing Lead and work directly with product leads, marketing leads, and senior stakeholders across the business.

What will you be doing?

• Core Focus: Individual contributor role providing end-to-end product marketing support for our newly built Partners team.
• Own the Partner marketing engine: Driving go-to-market launches from strategy to execution, collaborating closely with the broader marketing team.
• Work with Partner PMs and Commercial Teams to define target audiences and craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities in the market.
• Translate technical products into messaging that lands with both partners and the merchants who benefit from them.
• Synthesise partner and merchant feedback, sales signals, and market research into a coherent strategic perspective that shapes both messaging and GTM approach.
• Monitor and report on the effectiveness of product marketing initiatives, using data to optimise strategies and achieve business goals.

Qualifications

• 3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products.
• Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read.
• Ability to conduct targeted competitive and buyer research and turn it into specific recommendations.
• Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.
• Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight.

Requirements

• Background in payments, fintech, or infrastructure products (or willingness to build that domain knowledge quickly).
• Creative judgment - you can brief teams and agencies authoritatively and push for sharper, more unexpected ideas.
• Experience marketing in a two-sided marketplace, balancing distinct value propositions for supply-side and demand-side audiences.

Why you may not like it here:

• We move fast. A Tier 1 launch plan that takes months to build is too slow.
• All roles at Primer involve hands-on execution to drive maximum impact.
• You'll work alongside sharp, opinionated stakeholders in sales and product who will pressure-test your ideas.

Benefits

• We are fully remote and globally distributed; and have been since day one.
• Competitive share options.
• Uncapped holiday, with 25 days minimum to be taken.
• Co-working space access across major cities.
• Workations & Company Retreat.
• The best equipment for your role.
• £500 towards your home office setup.
• Generous learning budget.
• Private Medical Insurance.
• A broad set of additional perks and benefits (depending on location).