[Hiring] Product Marketing Manager @Retarus GmbH

Role Description

Become Product Marketing Manager (m/f/d) - SMS at Retarus.

• Define product positioning and messaging by developing market segmentation, buyer personas, value propositions, competitive positioning, and differentiated messaging based on customer and market insights.
• Gather and leverage market intelligence through customer, prospect, partner, analyst, and competitive research to continuously refine product positioning and identify growth opportunities.
• Lead product go-to-market strategy by planning and supporting product launches, campaigns, events, content, and regional marketing initiatives in collaboration with Product Management, Sales, and Marketing.
• Enable sales and partners with product training, sales collateral, demos, battle cards, competitive guidance, and customer success stories to drive revenue growth.
• Communicate product strategy and roadmap by translating product capabilities, vision, and roadmap into compelling customer-facing messaging and ensuring organizational alignment across Sales, Marketing, and Product teams.

Qualifications

• A bachelor's degree in Business Administration, Economics, Business Information Systems, Computer Science, Engineering, or a comparable qualification.
• Several years of professional experience in Product Marketing, Product Management, or a similar role, ideally within the IT, software, or SaaS industry, with experience in the enterprise segment.
• Strong storytelling skills, excellent communication and presentation abilities, and the capability to convey complex topics in a clear, compelling, and audience-focused manner.
• Strong analytical skills with experience in analyzing market, customer, and product data to derive actionable insights and adapt strategies based on findings.
• A high level of initiative, a hands-on mindset, and a strong sense of ownership to successfully drive go-to-market activities and product initiatives.
• Experience in project management and cross-functional collaboration with diverse stakeholders.
• Business-fluent German and English language skills, both written and spoken.

Benefits

• Remote work and flexible hours
• Flat hierarchies and a diverse, collaborative corporate culture
• Excellent opportunities for professional development and career growth
• International business and cross-office collaboration
• Modern, dog-friendly offices with free drinks and a wide selection of snacks
• Language courses, sports activities with our own health and fitness coach, team events, and much more...

Company Description

Retarus is a worldwide provider of cloud-based messaging solutions at enterprise scale. We serve over 40% of the companies listed on the S&P Global 100 as well as governmental agencies and major players in markets across the world. Privately owned and founder-managed for over thirty years, Retarus is customer-oriented, stable, a fair employer, and a strategic business partner with a long-term vision. With some 500 employees in 19 offices on four continents, Retarus operates locally and thinks globally: our teams are organized across borders and are highly integrated. This makes Retarus a multicultural, multilingual, and engaging workplace. We are committed to creating a diverse and dynamic environment for our employees, with generous compensation, time off, and a global, collaborative workplace.