[Hiring] Product Marketing Manager @Drivetrain

Role Description

We're looking for someone to own product marketing at Drivetrain end to end. That means being the bridge between what we build and how the market understands it:

• Sharpening how we position against legacy EPM incumbents and spreadsheet inertia.
• Running launches that land.
• Arming our sales team with narratives that win competitive deals.
• Driving in-app adoption so customers go deeper into the product rather than plateauing after onboarding.

This is a builder's role, not a maintenance one. You'll be defining the function — the messaging architecture, the launch process, the competitive intelligence program — and as the team grows, hiring and developing the people who run it.

Qualifications

• 5–12 years in B2B SaaS marketing, with at least 4 in product marketing.
• Meaningful experience marketing to technical or financial buyers.
• A track record of owning positioning for a product or product line.
• Exceptional written communication.
• Strong analytical instincts: comfortable in product analytics and GTM data.
• Experience selling into or marketing to finance teams (FP&A, EPM, accounting, fintech) is a strong plus.
• People management or mentorship experience, or a clear readiness for it.
• Self-directed and comfortable with ambiguity.

Requirements

• Own the company narrative and product-level messaging.
• Build and maintain the messaging architecture across personas (CFO, VP Finance, FP&A manager).
• Develop pricing and packaging recommendations in partnership with Product and Sales.
• Run product launches end to end — tiering, positioning, enablement, content, timing, and post-launch measurement.
• Partner closely with Product on roadmap inputs.
• Drive in-app product adoption in partnership with Product and Customer Success.
• Set the editorial bar for everything we publish.
• Partner with Demand Gen to ensure campaigns are built on messaging that converts.
• Manage and develop product marketers as the team scales.

Benefits

• Remote-friendly work environment.
• Open and transparent culture.
• Idea-friendly atmosphere that encourages exploration and innovation.
• Customer-centric approach to product development.

Company Description

Drivetrain is on a mission to empower businesses to make better decisions. Our financial planning & decision-making platform helps companies scale and achieve their targets predictably. Founded in 2021 by a couple of ex-Googlers, Drivetrain is a fast-growing company on a trajectory for success with backing from leading venture capital firms.