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Product Marketing Manager
@Sycle LLC
[Hiring] Product Marketing Manager @Sycle LLC
Mar 14, 2025 - Sycle LLC is hiring a remote Product Marketing Manager. đź’¸ Salary: unspecified. đź“ŤLocation: USA.
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Role Description
This exciting new role for Sycle focuses on creating powerful product marketing strategies that drive customer demand, engagement, and retention. This role is the glue that binds our product strategy and go-to-market plans, connecting with the market for launch success. It’s a great fit for someone with broad experience in many aspects of product marketing that wants to build this function from the ground up and demonstrate its value.
- Market intelligence: be the expert on our buyers, including who they are, how they buy, and their key buying criteria
- Competitive landscape: be an expert on our competition and how they are positioned from a marketing perspective
- Value proposition development: work closely with the product management team to shape value and benefits at the requirements stage for use in feedback sessions and customer presentations
- Collaboration: partner with product management and sales to develop product positioning and messaging that resonates with our target buyer personas
- Buyer’s process: understand where they get information, and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Sales channel enablement: understand and support our sales channels, train them on the problems we solve for our buyers and users, develop internal tools and external collateral, and recommend how and when to use it
- Operations enablement: provide education for the training, documentation, and customer experience/support teams on positioning/messaging to ensure alignment across all customer touchpoints
- Retention marketing strategy: take the reins on our Customer Connection marketing strategy in alignment with the company’s retention team
- Demand generation partnership: develop plans and programs to support the retention of existing customers and the acquisition of new customers
- Launches: help plan the launches of net-new products and releases of existing products, working closely with the senior program manager
- Content development: act as the primary thought leader for new content
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of experience in product marketing for SaaS companies, healthcare experience preferred
- Proven track record in developing and executing successful go-to-market strategies for complex products or solutions
- Strong experience in collaborating with cross-functional teams
- Expertise in product positioning and competitive analysis
- Exceptional leadership and team management skills, with the ability to inspire and motivate a team
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making
- Excellent communication and presentation skills, with the ability to tailor messages for diverse audiences
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Requirements
- Hands-on experience with product launch tools, CRM systems, and marketing automation platforms
- Expertise in customer research, segmentation, and buyer persona development
Company Description
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| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Marketing
Marketing
|
Salary
đź’¸
unspecified
|
Remote
Location
USA
|
|
Job Type
unspecified
|
Posted
Mar 14, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: USA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
