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Demand Generation Specialist @Onit

[Hiring] Demand Generation Specialist @Onit

Apr 10, 2025 - Onit is hiring a remote Demand Generation Specialist. 💸 Salary: unspecified. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves driving demand generation through multi-channel campaigns that generate and nurture qualified leads.

Execute and optimize demand generation programs across channels such as email, paid media, webinars, content syndication, SEO, and more
Support campaign development from strategy through execution—including copywriting, asset coordination, landing page creation, and lead routing
Partner closely with Sales, Product Marketing, and Content teams to align campaign messaging and targeting
Evaluate opportunities quickly: is this the right message, channel, and spend for our ICP? If not, pivot fast.
Manage and optimize performance across platforms like LinkedIn Ads, Google Ads, and programmatic/display vendors
Monitor and analyze campaign performance, report on KPIs (MQLs, CPL, pipeline influenced), and recommend improvements
Own marketing automation workflows and lead nurturing tracks in tools like HubSpot, Marketo, or Pardot
Collaborate with RevOps to ensure accurate attribution, lead scoring, and funnel reporting
Create and constantly test nurture streams to drive better conversions and more leads into the funnel
Document learnings, share insights, and overcommunicate to keep the team in lockstep

Qualifications

3 years of experience in demand generation or performance marketing, ideally in a B2B SaaS environment
Data is your compass; you’re comfortable digging into numbers, drawing insights, and making decisions based on results.
Quick learner with the ability to grasp ICP nuances and shift tactics based on what’s working
A bias towards action – you test, learn, and iterate with speed
Strong understanding of the B2B funnel and how to drive demand at each stage
Hands-on experience with marketing automation (HubSpot preferred) and CRM tools (Salesforce preferred)
Experience running paid campaigns (LinkedIn, Google Ads, etc.) and optimizing for performance
Experience building, publishing, and improving nurture streams
Analytical mindset—you love digging into data, testing hypotheses, and proving ROI
Clear communicator with strong project management skills
Proactive, self-starter who’s comfortable in a fast-moving, cross-functional team

Requirements

Strong communicator who proactively keeps cross-functional teams informed, aligned, and moving forward.

Nice to Have

Experience Requirements

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Before You Apply

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📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.

Back to Remote jobs > Marketing

Demand Generation Specialist @Onit

Marketing

Salary 💸 unspecified	Remote Location USA
Job Type full-time	Posted Apr 10, 2025

️

📍	Be aware of the location restriction for this remote position: USA
‼	Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.