[Hiring] Product & Customer Marketing Manager @Agility PR Solutions

Role Description

Reporting to the Director of Marketing, the Product & Customer Marketing Manager owns the product story the market sees — and, increasingly, the story the AI answer engines see. Agility's positioning is “AI-native intelligence working across the all-in-one, enterprise-grade PR platform,” and this role is its steward:

• Build out the narrative of agentic orchestration and enterprise-grade credibility.
• Translate product features into marketing language that speaks to customer pain points and objectives.
• Map our feature set against the strategic needs of each of our personas across three customer segments — Enterprise & Government, In-house PR Teams, and PR Agencies.
• Own each launch end to end — positioning, launch content, and readiness.
• Work directly with the Head of Product, Director of Communications & Content, and design/web teams.
• Translate every product and engineering update into product collateral — one-pagers, blog content, sales decks, and comparison materials.
• Run our customer advocacy engine: the G2 and review program, including driving reviews that name our features.
• Produce enterprise case studies built on named capabilities and real metrics.
• Own the customer-side intelligence of our cross-sell and upsell motion.

Qualifications

• B2B SaaS product marketing experience, ideally spanning both product and customer marketing.
• Demonstrated translation skill: examples of features turned into value narratives and collateral that changed deals.
• Case-study production experience — sourcing through approval — with published examples that include named capabilities and metrics.
• Experience running review programs (G2 or equivalent) is an asset.
• Confident live presenter with experience in delivering product webinars.
• Proactive approach to gathering roadmap clarity, customer stories, and competitive intel.
• Analytical habits: tracking launch performance, review metrics, and content engagement.
• Fluency in — or fast fluency toward — the PR and communications market and its buyer personas.

Requirements

• Steward Agility's positioning and build out the agentic orchestration story across every asset.
• Map the feature set against the strategic needs of each persona and segment.
• Contribute content regularly to the blog to recap new features and connect them to the compounding narrative.
• Own the end-to-end launch process for the 60-day release cadence.
• Collaborate with the Director of Communications & Content on launch announcements.
• Create webinar content for each launch and run the launch webinars.
• Run the G2 and review program: solicitation strategy, review velocity, and named-feature mention rates.
• Run the case-study machine with an enterprise emphasis.
• Translate every product and engineering update into product collateral.
• Own the cross-sell whitespace map and partner with the Associate Director, Demand Generation.

Benefits

• Fully remote work environment.
• Collaborative culture – and key tools enabling it.
• Competitive compensation package.
• Health, Dental & Vision benefits.
• RRSP matching.
• Life Insurance.
• Employee Assistance Program (EAP).
• Career Development & Progression opportunities.
• Paid Vacation, Personal Days, and Sick days.
• Flex Fridays in Summer, Week off between Christmas and New Years.
• No Internal Meetings Fridays.
• Base salary range: C$100,000–C$128,000 annually, plus a 15% target bonus.