Role Description
The Principal SEO / SEO Lead will own organic growth across the company’s brand websites, reporting directly to the Founder. This is a predominantly individual contributor role with substantial autonomy and responsibility for hands-on execution.
The role covers SEO and content strategy, technical performance, link-building strategy and the commercial impact of organic search. AI and tooling will support efficient execution while maintaining content quality and brand standards.
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Help shape the overall brand strategy and own the SEO and content strategy within it.
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Execute SEO initiatives and improve the content experience across the brand’s websites.
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Identify priority markets, keyword clusters and audiences through detailed market and keyword research.
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Maintain strong technical foundations, including information architecture, internal linking, metadata, page speed and crawlability.
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Own link-building strategy, including anchor selection, link velocity and quality, with execution support.
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Analyse target SERPs and competitors, monitor rankings and report performance.
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Work closely with Commercial to turn ranking gains into partnership opportunities.
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Connect SEO improvements to first-time deposits (FTDs) and product revenue.
Qualifications
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A senior SEO track record with measurable results in competitive, volatile search markets.
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Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.
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Recent hands-on experience with content, keyword research, outreach and testing.
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Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.
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An autonomous, structured approach to prioritisation, documentation and execution.
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A disciplined approach to experimentation and responding to algorithm changes.
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Effective use of AI and tooling to increase productivity while preserving quality and brand standards.
Requirements
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A senior SEO track record with measurable results in competitive, volatile search markets.
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Broad expertise across technical SEO, on-page optimisation, SERP analysis, content and link strategy.
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Recent hands-on experience with content, keyword research, outreach and testing.
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Commercial judgement: understanding how organic traffic generates revenue and how to evaluate ROI beyond traffic and rankings.
-
An autonomous, structured approach to prioritisation, documentation and execution.
-
A disciplined approach to experimentation and responding to algorithm changes.
-
Effective use of AI and tooling to increase productivity while preserving quality and brand standards.
Benefits
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A senior individual contributor role with direct Founder reporting.
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Ownership of organic growth for established brands.
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Remote working, with hiring options in the UK, Malta and Portugal.
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Salary indication of £100,000 / €115,000, with terms depending on the employment or contractor arrangement.
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An annual company bonus of 10% of base salary when annual company targets are achieved.
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Annual leave plus public holidays: 28 days in the UK, 27 in Malta and 25 in Portugal.
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Up to 20 days of paid sick leave annually.
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A £/€500 wellbeing allowance.
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The option to buy or sell up to five annual leave days.
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Private medical insurance.
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Working-from-home setup.
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Enhanced parental leave, with supporting JDs describing up to six months of paid leave.
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Pension and long-term investment support.
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Learning and development support.
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ChatGPT Business subscription.
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Mental-health support through Spill.
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Recognition for standout contributions and milestone rewards at three, five and eight years.