[Hiring] Performance Media Buyer @83Bar

Role Description

We are seeking a detail-oriented, analytical, and results-driven Performance Media Buyer to support the execution, management, and optimization of paid digital campaigns across multiple platforms. This is a hands-on media buying role focused on campaign builds, launches, daily performance management, budget pacing, and continuous optimization.

The ideal candidate understands paid media platforms, can quickly identify performance trends, troubleshoot issues, and execute improvements that drive efficient patient acquisition and qualified lead generation.

What You'll Do

• Work closely with digital strategists, media buyers, creative teams, and internal operations teams to execute paid media campaigns aligned with established strategies, performance goals, and client requirements.
• Build campaigns, manage day-to-day platform activity, monitor performance, and proactively make optimizations to improve campaign efficiency and results.

Key Responsibilities

• Campaign Development & Execution:
  • Build, configure, launch, and manage paid digital advertising campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, Reddit, TikTok, and other assigned channels.
  • Execute campaign strategies developed by the digital strategy team, including campaign objectives, audience targeting, placements, budgets, and creative testing.
  • Configure campaign structures, ad sets, targeting, placements, bid strategies, naming conventions, and tracking parameters.
  • Upload and organize approved ad creative, headlines, primary text, descriptions, and destination URLs.
  • Perform pre-launch quality assurance (QA) to ensure campaigns are configured accurately and aligned with approved requirements.
  • Verify destination URLs, UTM parameters, tracking events, audience selections, and campaign settings before launch.
  • Maintain organized campaign structures and consistent platform naming and documentation standards.
• Campaign Optimization & Performance Management:
  • Monitor active campaigns daily to identify performance trends, delivery issues, inefficiencies, and optimization opportunities.
  • Optimize audiences, placements, bids, budgets, creatives, and campaign configurations to improve results.
  • Monitor key performance indicators, including CPM, CTR, CPC, CPL, Cost per Qualified Lead (CPSQL), conversion rates, and other assigned performance metrics.
  • Identify underperforming ads, audiences, or placements and implement appropriate adjustments.
  • Make informed budget adjustments within approved spending limits to improve performance and delivery.
  • Identify opportunities to scale high-performing campaigns while maintaining efficiency and lead quality.
  • Monitor campaign learning phases, delivery limitations, audience saturation, frequency, and creative fatigue.
  • Execute A/B tests across creative variations, audiences, placements, and campaign configurations.
  • Troubleshoot rejected ads, disapproved creative, limited delivery, tracking issues, and other platform-related challenges.
• Budget Management & Campaign Pacing:
  • Monitor daily and weekly campaign spending against approved budgets and performance targets.
  • Ensure campaigns remain within established spending limits and pacing expectations.
  • Identify campaigns that are overspending, underspending, or at risk of missing performance goals.
  • Proactively flag unusual spending patterns, delivery inconsistencies, or significant performance changes.
  • Make routine pacing adjustments within defined approval thresholds.
  • Communicate budget or campaign delivery concerns to the assigned strategist before they affect overall campaign performance.
• Performance Monitoring & Reporting:
  • Review campaign performance using advertising platforms and internal reporting tools.
  • Track key campaign metrics against established benchmarks and goals.
  • Identify performance changes and provide concise, actionable observations to the strategy team.
  • Monitor lead volume, qualified lead rates, and downstream performance indicators when available.
  • Assist with gathering campaign performance data for weekly and biweekly reporting.
  • Maintain accurate campaign change logs, testing results, and optimization notes.
  • Escalate tracking discrepancies, inconsistent conversion data, or unusual reporting changes.
• Cross-Functional Collaboration:
  • Work closely with digital strategists to execute approved media plans and optimization priorities.
  • Coordinate with creative teams to request new creative variations, replacements, or adjustments based on campaign performance.
  • Collaborate with internal teams to troubleshoot campaign-related issues affecting delivery, tracking, or conversion performance.
  • Communicate campaign changes, performance concerns, and optimization opportunities clearly and proactively.
  • Follow established campaign workflows, quality standards, and internal operating procedures.
• Quality Assurance & Compliance:
  • Ensure campaigns follow platform advertising policies and applicable healthcare and clinical trial advertising requirements.
  • Use approved messaging, imagery, landing pages, and targeting configurations.
  • Follow internal review and approval procedures before publishing new or materially revised advertising content.
  • Monitor platform policy changes and flag potential compliance concerns.
  • Maintain accurate campaign documentation and follow applicable privacy and data-handling requirements.

Qualifications

• 3+ years of hands-on experience managing and optimizing paid digital advertising campaigns.
• Strong proficiency in Meta Ads Manager, including campaign creation, targeting, budget management, creative testing, and performance optimization.
• Experience managing campaigns in Google Ads and/or other paid advertising platforms.
• Demonstrated ability to independently build, launch, and optimize campaigns.
• Strong understanding of paid media performance metrics, including CPM, CTR, CPC, CPL, conversion rates, and lead quality indicators.
• Experience managing campaign budgets and monitoring daily and weekly pacing.
• Ability to analyze campaign performance and translate data into practical optimization decisions.
• Strong attention to detail, particularly with campaign configuration, naming conventions, tracking parameters, and QA processes.
• Experience troubleshooting campaign delivery issues, disapproved ads, tracking discrepancies, and performance declines.
• Ability to manage multiple campaigns, deadlines, and competing priorities in a fast-paced environment.
• Strong organizational, communication, and problem-solving skills.
• Comfortable working independently while following established strategies, processes, and approval workflows.

Preferred Qualifications & Bonus Skills

• Experience with healthcare, pharmaceutical, clinical trial recruitment, medical device, or other regulated-industry advertising.
• Experience managing paid campaigns across Reddit Ads, TikTok Ads, (X) Twitter, NextDoor, Microsoft Ads, or programmatic platforms.
• Experience with lead generation and conversion-focused advertising campaigns.
• Familiarity with Meta Pixel, Conversions API (CAPI), Google Tag Manager, GA4, UTMs, setup and conversion tracking.
• Familiarity with reporting tools such as Sisense, Looker Studio, or Google Analytics.
• Experience optimizing toward qualified leads, cost per qualified lead, or downstream acquisition outcomes.
• Experience working with creative teams to execute structured A/B testing.
• Familiarity with AI-assisted campaign analysis, performance monitoring, and workflow automation.
• Experience with bulk campaign builds, Meta Ads Manager bulk editing, Google Ads Editor, or similar tools.
• Familiarity with platform advertising policies and privacy requirements in healthcare marketing.

Benefits

• Medical, Dental, and Vision Insurance
• Employee Assistance Program (EAP)
• Flexible PTO
• Holidays
• Basic Life and AD&D Insurance
• Hospital Indemnity Insurance
• Voluntary Critical Illness Insurance
• Long-term and Short-term Disability
• Voluntary Accident Insurance
• Flexible Savings Account (FSA)
• 401(k) with employer match
• Permanent full-time exempt position.