[Hiring] Performance Marketing Specialist @Pavago

Role Description

At Pavago, one of our clients is hiring a Performance Marketing Specialist to build, manage, optimize, and scale paid media campaigns across multiple digital advertising platforms. This is a hands-on performance marketing role, not a strategy-only position. You’ll be actively managing campaigns, analyzing performance, testing creatives and audiences, troubleshooting conversion tracking, and making daily optimizations designed to improve ROAS, CPL, CPA, and overall conversion performance.

You’ll work across:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Display advertising
• Retargeting and paid acquisition channels

If you enjoy turning campaign data into measurable growth and know how to scale paid media without sacrificing efficiency, this role is a strong fit.

Qualifications

• 3+ years of hands-on paid media or performance marketing experience.
• Strong practical experience with Google Ads, Meta Ads Manager, LinkedIn Ads.
• Proven experience managing and optimizing paid campaigns directly.
• Demonstrated ability to reduce CPA and CPL, improve ROAS, and increase conversion rates.
• Strong understanding of PPC, conversion tracking, attribution, retargeting, funnel optimization, and audience targeting.
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, Meta Pixel, and reporting dashboards.
• Strong analytical and problem-solving skills.
• Strong written and verbal English communication.
• Ability to work independently during U.S. business hours.

Requirements

• Lead generation campaign experience.
• E-commerce paid media experience.
• Experience building retargeting funnels.
• Experience managing multiple advertising accounts or client portfolios.
• Experience managing significant monthly advertising budgets.
• Familiarity with HubSpot, Salesforce, Marketo, and marketing automation platforms.
• Google Ads Certification and Meta advertising certifications.
• Experience collaborating with creative teams on performance-driven ad assets.

Benefits

• Direct impact on revenue and business growth.
• Hands-on ownership of paid media performance.
• Exposure to multiple advertising platforms and acquisition funnels.
• Opportunity to manage and scale significant campaign budgets.
• High autonomy over testing and optimization.
• Fully remote environment.
• Strong career progression into Senior Performance Marketing Specialist, Paid Media Manager, Growth Marketing Manager, or Performance Marketing Lead.

Company Description

As part of the application process, you’ll be asked to complete a short Spark Hire intro video. We’d like to hear about your overall paid media and performance marketing experience, your hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads, and more.