[Hiring] Performance Marketing Manager @HubFit

Role Description

We are looking for a hands-on Performance Marketing Manager to own our paid acquisition channels end-to-end. You will manage strategy, run high-velocity creative testing, and scale budgets across Meta, Google, and TikTok. You are a data-driven growth marketer who lives in Ads Manager daily, thinks relentlessly about CPC, CPL, and ROAS, and brings a builder's mindset to an accelerating growth program.

What You'll Do

• Paid Media Ownership: Manage and scale paid campaigns across Meta, Google, and TikTok. You will own budgets, bidding strategies, and full-funnel targeting, including audience segmentation and retargeting.
• Strategy & OKRs: Help define, track, and own performance marketing OKRs that align with our overall business growth and revenue targets.
• Creative Testing: Partner with our Creative Strategist and design team to test high-velocity ad creatives. Turn data into clear, actionable briefs for new assets.
• Campaign & Funnel Optimization: Monitor CPC, CPL, ROAS, and hook rates daily to aggressively kill underperforming creatives and scale winners. Look beyond the click to optimize landing pages and signup funnels, reducing user drop-offs.
• Performance Reporting & Analytics: Build and maintain dashboards to track critical growth metrics. You will deliver regular daily and weekly performance updates and attribution insights directly to leadership team.
• Systems & Automation: Build automated workflows and alerts using tools like Revealbot or AI features to optimize campaign health.
• Channel Expansion: Identify, test, and build repeatable playbooks for emerging paid channels to diversify our acquisition mix.

Qualifications

• 2+ years of hands-on experience profitably managing $50k+ in monthly paid ad spend across Meta, Google, and TikTok.
• Exceptional data skills with a proven track record of hitting strict CAC and ROAS targets.
• Strong instincts for user psychology paired with experience evaluating, iterating on, and directing high-performing ad creative.
• A proactive operator who handles the entire execution pipeline with absolute autonomy, moving from briefs to daily optimizations.

Bonus Points

• Passionate about, or have a background in, fitness or wellness.
• Experience in B2B SaaS, mobile apps, or marketplace businesses.
• Familiarity with tracking and scaling tools like Cometly, Revealbot, Motion App, or Foreplay.
• Comfortable leveraging AI tools to speed up asset testing, reporting, or campaign workflows.

Benefits

• 100% remote
• Flexible hours
• 20 days PTO, plus public holidays
• Your birthday off
• Gym and wellness stipend
• Annual learning and growth budget