[Hiring] Performance Marketing Lead @Ladder

Role Description

Join Ladder's mission to redefine strength training and help millions get stronger with our top-ranked iOS app. Remote-friendly (US time zones) with HQ in Austin, TX.

We are growing rapidly - $100M ARR ($3M in 2023), 5 stars (100k+ ratings) for our iOS app, which has earned an Apple Editors' Choice Award and was featured in Apple's September 2025 Keynote.

Our growth engine runs on paid, and you’ll be the one driving it. Own an eight-figure annual budget, the strategy behind it and every number it produces. The brief is simple and hard: scale aggressively, get the right people into a product they’ll stick with, and keep unit economics strong enough to never stop scaling.

Qualifications

• 6+ years in performance marketing, with $1M+/month in paid spend managed directly
• Subscription app experience - optimized past installs to trials, conversions, and payback
• Deep iOS measurement expertise: SKAN, AEM, and an MMP (e.g. Appsflyer)
• A strong grasp of how creative and media buying work together on Meta, TikTok, and Google
• Fluent with AI tools (e.g. Claude) for analysis
• Detail-obsessed - catch broken tracking links, mislabeled campaigns, and discrepancies
• Energized by being close to the numbers seven days a week
• Clear communicator - turn messy data into decisions and reasoning
• High agency - proactive in solving problems

Requirements

• Bonus points for fitness/wellness industry experience or passion
• Experience with creator-led or UGC-led paid social
• Experience with web-to-app funnels
• Launched and scaled a new paid channel from zero
• Experience managing and developing a team of performance marketers

What You'll Do

• Get into the details of a complex, multi-initiative growth engine across Meta, TikTok, and Google
• Work hand in hand with our performance marketing agency, pressure-testing every decision and recommendation
• Drive strategy on each channel, ensuring we capture every opportunity
• Push for scale, spending as much as we can at efficient unit economics
• Understand how creative and media buying drive results on each platform
• Explore and test new channels to diversify our media mix
• Lead a cross-platform measurement project for consistent performance analysis

Benefits

• Well-capitalized (Series B); join before our Series C!
• Profitable unit economics with disciplined growth
• Real spend autonomy from day one
• Big ambition: building a household name beyond fitness
• High-performing team that wins the right way
• The chance to build and lead the team as we scale
• "Let you cook if you have the chops" environment
• Veteran team focused on customer problems and fast execution
• Competitive salary + meaningful equity
• Full health benefits (medical, dental, vision)
• Unlimited PTO
• Brand new equipment
• Free Ladder membership for you and your family
• Fully-stocked gym and studio access