[Hiring] Performance Marketing Lead @Boldin

Role Description

We're looking for a Performance Marketing Lead to own paid user acquisition end to end.

• Own the paid budget, the channel mix, and the number.
• Focus on search and paid social initially, then decide on expansion into CTV, podcast, and paid sponsorships based on data.
• Hands-on role with real scope, including writing copy, setting up landing page tests, and reporting on numbers.
• Work directly with the Head of Growth and closely with data, product, lifecycle, and creative partners.

Key Responsibilities

• Own paid acquisition strategy and execution across all paid channels.
• Manage the paid media budget: allocation, pacing, and reallocation.
• Run end-to-end campaign management: strategy, build, launch, optimization, analysis, and reporting.
• Optimize account performance through ongoing keyword work, ad copy testing, and campaign structure improvements.
• Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages.
• Partner with product and design to improve landing page and funnel conversion rates.
• Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS).
• Analyze audience and placement data to find new opportunities.
• Report on paid performance and test results weekly.
• Partner with the data team to ensure trustworthy attribution and tracking.
• Evaluate and manage agencies, vendors, and tools.
• Evolve the acquisition roadmap based on performance and new audience insights.

Qualifications

• 6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment.
• Hands-on experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus).
• Track record of owning a paid budget of at least $1M annually and hitting efficiency targets.
• Strong analytical skills: comfortable pulling your own numbers and building your own reporting.
• Working understanding of attribution, incrementality, and measurement limitations.
• Experience with subscription or freemium business models.
• Demonstrated CRO instincts and experience partnering on landing page and funnel testing.
• Clear written communication skills.
• Comfortable operating in a small, fast-moving team.

Salary Range

• $140,000 – $175,000
• + Equity + Performance Based Bonus - DOE

Benefits

• Inclusive hiring process; candidates with 80% of the skills are encouraged to apply.
• Commitment to diversity and inclusion.
• Reasonable accommodations for applicants with differing abilities.
• Encouragement to share preferred pronouns in applications.