Role Description
The Paid Social Strategist is a mid-level role within 829βs Paid Media department. Apply your comprehensive understanding of pay-per-click advertising, and all of the technical and soft skills that go into driving a successful campaign and client relationship. Youβll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success.
What You'll Do
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Strategize, develop, and simultaneously maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
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Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
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Update clients regularly as to the status of their digital initiatives.
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Prepare client deliverables from project kickoff documents to rolling reporting.
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Advise clients on how to best accomplish their business goals through digital advertising.
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Serve as a technical resource to other departments.
Qualifications
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A minimum of 3-5 years managing paid advertising programs.
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Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.
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Proficiency in Google Sheets, Google Slides, and Google Docs.
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Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
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Ability to effectively leverage AI-powered tools and automation as part of daily workflow to accelerate research, insights, and optimization, as well as streamline reporting across platforms.
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Familiarity with WordPress or a similar CMS.
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Understanding of landing page best practices and optimization techniques.
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Experience with project management tools such as ClickUp, Asana, or Monday.com.
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Experience with pixeling and conversion tracking via Google Tag Manager or other means.
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Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
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Excellent written and verbal communication and presentation skills.
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Exceptional time management and organization skills.
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Ability to work both independently and in a team-oriented environment.
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Experience juggling multiple projects and paid advertising campaigns simultaneously.
Requirements
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Certifications in Meta Ads, Google Ads, or similar.
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Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
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Experience with Google Ads and/or Microsoft Ads.
Benefits
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Remote Workplace: Option to work at the office in Boston or remotely in several states.
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Paid Time Off: Generous paid vacation benefits that increase each year, 14 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
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401K + Match: 401K plan with 4% Safe Harbor employer match after one year of employment.
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Life Insurance Benefit: No-cost coverage to ensure peace of mind for your family.
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Short Term Disability Benefit: Coverage for illness or injury that keeps you out of work.
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Healthcare: Competitive healthcare plans with significant employer coverage.
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Commuter Benefits: Pre-tax funds allocation towards your commute.
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Continuing Education: Access to webinars, learning opportunities, and funding for conferences.