[Hiring] Paid Social Specialist @Remote Talent LATAM

Role Description

We are seeking a data-driven, curious, and execution-focused Paid Social Specialist to act as a core buyer across a portfolio of 4 to 5 accounts. Operating within a tightly synced media pod, you will report to the Associate Directors of Performance and take direct ownership of the day-to-day media operations, implementation, and tactical execution of high-budget paid social campaigns.

This role is a net-new addition designed to absorb active account operations, freeing up senior directors to focus on high-level architecture. It is ideal for an agile, growth-minded professional who thrives on turning multi-industry data into platform wins without needing to be siloed into a single vertical.

Key Responsibilities

• Build and execute full-funnel paid social strategies across Meta and TikTok, with a strong emphasis on efficient customer acquisition and conversion.
• Own day-to-day management of high-budget campaigns ($80K+ monthly spend), including prospecting, retargeting, and Advantage+/Smart+ initiatives.
• Develop audience segmentation, lookalikes, and interest/behavioral targeting; partner with creative teams to brief, test, and iterate on thumb-stopping social-native creative.
• Creative Testing & Iteration: Design and run structured creative tests (hooks, formats, UGC, video vs. static) to improve CTR, CVR, and CPA, and continuously feed winning insights back into production.
• Performance Analysis & Reporting: Monitor campaign performance, build reports, and surface actionable insights to improve efficiency and scale.
• Budget Management: Allocate and optimize budgets across platforms and campaigns to maximize return on ad spend (ROAS) and conversion volume.
• Pixel & Conversion Tracking: Ensure robust tracking via the Meta Pixel/Conversions API and TikTok Pixel/Events API, and partner on attribution and measurement.
• Platform Innovation: Stay on top of Meta and TikTok updates, automation features, and beta opportunities to drive competitive advantage. Expand into Pinterest and Reddit where they unlock incremental growth.

Qualifications

• 2+ years of hands-on experience managing paid social campaigns on Meta (Facebook/Instagram) and TikTok in an agency or high growth environments.
• Proven experience managing $80K+ monthly paid social budgets.
• Strong track record of driving performance against acquisition and conversion metrics (CPA, ROAS, CPL, CAC).
• Deep understanding of Meta Ads Manager and TikTok Ads Manager (campaign structure, audiences, Advantage+/Smart+, bidding strategies).
• Experience with conversion tracking and server-side events (Meta Pixel & Conversions API, TikTok Pixel & Events API) and analytics platforms (GA4, etc.).
• Strong creative instincts and experience partnering with creative teams to test and scale social-native ad creative.
• Strong analytical mindset with the ability to turn data into actionable insights.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Experience with Pinterest and/or Reddit advertising is a nice to have.

Benefits

• Salary: $3,000 + (PLUS) per month (depending on experience).
• Contract Type: Direct independent contractor relationship.
• Unlimited PTO to support a strong work-life balance.
• Year-End Break: Paid company-wide break from December 24 to January 2 to refresh for the new year.

Eligibility Criteria

• This position is only open to candidates residing in Latin American (LATAM) countries, such as: 🇦🇷 🇧🇷 🇨🇱 🇨🇴 🇨🇷 🇩🇴 🇪🇨 🇸🇻 🇬🇹 🇭🇳 🇲🇽 🇳🇮 🇵🇦 🇵🇾 🇵🇪 🇺🇾 🇻🇪.
• ❌ Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
• 📄 Resumes and portfolio briefs must be submitted in English.
• 🚫 Applications that do not meet these criteria will be automatically rejected.