[Hiring] Paid Media Strategist @Oceans

Role Description

We’re looking for a highly capable Paid Media Strategist to take ownership of Google Ads execution, performance optimization, conversion tracking, and reporting across a multi-property business. This is a hands-on specialist role for someone who can build and manage paid-search infrastructure, rather than simply maintain established campaigns.

• Develop campaign structures, conduct keyword and negative-keyword research, optimize performance, and ensure accurate revenue attribution.
• Improve the reliability of performance data through auditing GA4 and Google Tag Manager setups, identifying tracking gaps, and building clear ROAS reporting.

Your success as the Paid Media Strategist will be defined by your ability to:

• Build reliable paid-media operations.
• Improve campaign performance.
• Strengthen attribution.
• Provide clear performance visibility across the business.

Qualifications

• 3+ years of hands-on experience managing and optimizing paid-media campaigns, with meaningful ownership of Google Ads accounts and performance outcomes.
• Deep practical experience building, managing, and optimizing Google Ads campaigns, including the ability to create campaign structures from scratch.
• Experience managing meaningful advertising budgets across multiple locations, business units, or accounts.
• Strong knowledge of keyword research, negative-keyword strategy, targeting, bidding, and campaign structure.
• Strong working knowledge of Google Analytics 4 and paid-media performance analysis.
• Hands-on experience with Google Tag Manager, conversion events, tracking audits, and diagnosing attribution issues.
• A strong understanding of revenue attribution, ROAS, and paid-media reporting.
• The ability to interpret performance data and translate it into practical recommendations.
• Comfort balancing strategic recommendations with direct execution inside advertising and analytics platforms.
• The ability to work independently, take ownership of outcomes, and operate within established budget guidance.
• Strong written and verbal communication skills, with the ability to explain performance insights and recommendations clearly to non-specialists.

Requirements

• Take ownership of Google Ads execution across multiple properties and markets.
• Build Google Ads campaigns and account structures from scratch where existing campaigns or infrastructure are unavailable.
• Conduct comprehensive keyword and negative-keyword research.
• Establish appropriate targeting, bidding, budget, and campaign structures.
• Continuously optimize campaigns against ROAS, revenue, and performance objectives.
• Monitor and optimize paid-search performance across a multi-property portfolio.
• Identify underperforming properties, campaigns, keywords, and audience opportunities.
• Audit existing conversion-tracking environments and identify gaps.
• Use Google Analytics 4 and Google Tag Manager to rebuild or improve tracking infrastructure.
• Build reliable paid-media reporting across multiple properties.
• Support Meta campaign launches across multiple properties where capability and bandwidth allow.

Benefits

• Guidance and support from your Operations Manager to help you succeed in the role.
• Opportunities for continuous growth and development in your career.

Company Description

At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits.