[Hiring] Paid Media Specialist @National Pen

Role Description

We’re looking for a Paid Media Specialist to own the day-to-day execution of our Search, Shopping, and Performance Max (PMax) campaigns across Google and Microsoft Ads. This role is hands-on and execution-focused, with a strong emphasis on account health, performance monitoring, and continuous data-driven optimization & testing. As our Paid Media Specialist, you will be involved in every aspect of campaign management, from strategy development & planning to execution & reporting. You will work closely with the Paid Media Manager to help shape channel strategies & priorities and execute those strategies across Google & Microsoft. If you enjoy being close to data and understanding what it means, have a deep understanding of the mechanics of Search and Shopping, and want clear ownership over performance, then this role is perfect for you!

Qualifications

• Bachelor’s Degree, preferably in Marketing, Business, or a related field.
• Minimum of 3 years hands-on experience managing paid Search and/or Shopping campaigns. Agency experience a plus.
• Experience in the Google Ads platform a requirement, Microsoft Ads a plus.
• Experience working in Google Merchant Center a plus.
• Proficient in Excel.
• Experience with product feeds or feed management tools a plus.
• Experience managing paid strategy for e-commerce & B2B a plus.
• Experience managing budgets of $100k/month.
• Experience with external reporting tools a plus (e.g. Looker, Looker Studio, GA4, Supermetrics, Tableau, etc.)

Requirements

• Own the day-to-day management of Search & Shopping campaigns across Google and Microsoft Ads.
• Execute ongoing account optimizations, including:
  • Search term mining & negative keyword management
  • Keyword expansion
  • Bid and budget optimizations
  • Shopping product optimizations
  • Ad/asset/creative refreshes & testing
• Support sitewide discount messaging across Search and Shopping channels.
• Own the creation/builds of new campaigns and ensure proper campaign structures for optimal performance and scalability.
• Maintain strong account hygiene through regular QAs.
• Collaborate with cross-functional teams (e.g. analytics, creative, merchandising, etc.) as needed.
• Translate campaign data into clear, actionable insights. Share weekly, monthly, and ad hoc performance updates & insights with Paid Media Team & leadership.
• Track and report on channel effectiveness & identify optimization opportunities.
• Proactively identify & address ad account issues, such as spend anomalies, performance drops, and disapprovals.
• Track emerging trends (keywords, competitors, industry, etc.) in the paid space to identify areas of opportunity.
• Identify opportunities to test and improve performance based on data, observed trends, and new ad platform capabilities.
• Propose test ideas with clear hypotheses, success metrics, and expected impact.
• Execute approved tests, monitor results & document learnings, and make recommendations based on observations.

Company Description