[Hiring] Paid Media Manager @Sunday

Role Description

As the Paid Media Manager, you will own the strategy and day-to-day management of our paid campaigns across social platforms like Facebook/Instagram, TikTok, and YouTube, along with paid search and emerging channels.

• Drive paid media performance against CAC targets.
• Guide paid creative strategy with our agency partners.
• Work cross-functionally to scale what’s working.
• Lead a robust "test and learn" framework to optimize campaigns.
• Surface valuable insights and ensure creative assets meet brand standards.

Qualifications

• 3+ years of experience in digital advertising, with a primary focus on paid social platforms (Facebook/Instagram, TikTok, etc.).
• Hands-on experience running and optimizing YouTube campaigns across the full funnel, from awareness through conversion.
• Strong analytical and quantitative skills, with the ability to interpret data and derive actionable insights.
• Strong technical ability in major ad platforms, especially Meta Ads Manager and Google Ads.
• Ability to make budget and optimization decisions based on data, testing results, and business impact.
• Strong creative acumen, with experience leading and optimizing creative development processes that drive performance, including video-first creative.
• Expertise in building and implementing a "test and learn" framework to optimize campaigns for performance and growth.
• Familiarity with marketing mix modeling (MMM) and how to use it to allocate spend across channels to maximize incrementality.

Requirements

• Experience managing Google Search campaigns (keyword strategy, bidding, and Performance Max) alongside paid social.
• Understanding of how YouTube, Search, and social channels interact across the funnel, and how to plan budget across them.
• Experience with incrementality and geo-lift testing platforms such as Haus.
• Familiarity with creative analytics tools such as Motion.

Benefits

• Lead high-impact paid social campaigns for a rapidly growing, digital-first brand.
• Play a critical role in shaping creative strategy while working closely with a talented, cross-functional team.
• Drive continuous learning and improvement through data-driven decisions and a "test and learn" approach.
• Own and manage relationships with key agencies and vendors, ensuring seamless execution and performance.

Core Competencies

• Communication & Collaboration
• Expertise
• Problem Solving and Evaluating Alternatives
• Feedback & Resilience
• Scope & Autonomy
• Prioritization