[Hiring] Manager, Paid Media and Acquisition @RemotelyHR

Role Description

The Paid Media & Acquisition Manager owns day-to-day execution and performance of French Florist's paid media program, Google Ads, Microsoft Ads, and Meta Ads, starting with our corporate boutique accounts. This role will play a central role in building internal capabilities, processes, reporting, and playbook needed to create a scalable, high-performing paid media function.

This is a hands-on, high-ownership role for a performance marketer who is comfortable developing strategy, working directly inside advertising platforms, analyzing performance, reallocating significant budgets, and turning insights into action.

You will own paid media performance across corporate and franchise locations, balancing national ecommerce growth with location-level demand generation. Responsibilities include:

• Determining investment allocation and campaign structure.
• Building the paid acquisition engine that supports growth.
• Partnering closely with various stakeholders to ensure profitable business growth.
• Utilizing AI tools to enhance efficiency across the paid media function.

Qualifications

• 5+ years of hands-on paid media experience, with strong expertise in Google Ads and Meta; Microsoft Ads preferred.
• Proven experience owning paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business.
• Strong understanding of ROAS, MER, CAC/CPA, CVR, LTV/CLV, attribution, and revenue growth.
• Highly analytical and able to diagnose performance issues, identify opportunities, and turn data into clear actions.
• Experience with structured testing, creative optimization, and landing-page/CRO collaboration.
• Strong GA4/GTM and measurement experience, with the ability to identify tracking or attribution issues.
• Excellent communication skills and experience serving as a primary point of contact for clients, franchise owners, or business stakeholders.
• Comfortable working independently and building processes and playbooks.
• AI-forward mindset with experience using AI tools to improve analysis, campaign execution, QA, and reporting.
• Preferred: current Google Ads certifications (Search, Shopping, Measurement), Meta Certified Media Buying Professional, Microsoft Advertising certification, and Google Analytics (GA4) certification.

Requirements

• Own day-to-day strategy, execution, optimization, and performance across Google Ads, Meta Ads, and Microsoft Ads.
• Develop and maintain account and campaign architecture that supports both ecommerce growth and location-level demand generation.
• Manage campaign targeting, bidding, budgets, audiences, placements, search terms, product feeds, creative, and other in-platform levers.
• Continuously identify opportunities to improve acquisition efficiency, increase revenue, and scale profitable demand.
• Own paid media budget pacing and allocation across channels, campaigns, and locations.
• Develop paid media forecasts and budget scenarios to support quarterly and annual planning.
• Own the paid-media creative testing roadmap across Meta, Performance Max, and other relevant channels.
• Develop and execute structured experiments across campaigns, audiences, creative, landing pages, products, offers, and channels.
• Own paid media performance reporting and translate raw data into clear business insights and recommendations.
• Partner with Product, CRO, Creative, and Development teams to improve landing pages and onsite experiences that receive paid traffic.
• Own paid media strategy across corporate and franchise locations as the network expands.
• Use AI tools to accelerate campaign development, analysis, reporting, QA, research, creative iteration, and documentation.

Benefits

• $90,000 to $102,000/year + up to 10% bonus, based on performance.
• Employee stock option eligibility after one year.
• Paid Time Off, Paid Holidays, Professional Development Stipend.
• Full health benefits (medical, dental & vision) + voluntary benefits available.
• 401k retirement program.