[Hiring] Paid Media and Acquisition Manager @RemotelyHR

Role Description

The Paid Media & Acquisition Manager owns day-to-day execution and performance of French Florist's paid media program, Google Ads, Microsoft Ads, and Meta Ads, starting with our corporate boutique accounts. This role will play a central role in building internal capabilities, processes, reporting, and playbook needed to create a scalable, high-performing paid media function.

This is a hands-on, high-ownership role for a performance marketer who is comfortable developing strategy, working directly inside advertising platforms, analyzing performance, reallocating significant budgets, and turning insights into action.

You will own paid media performance across corporate and franchise locations, balancing national ecommerce growth with location-level demand generation.

• Own paid media performance across corporate and franchise locations.
• Determine investment, campaign structure, testing, and scaling strategies.
• Help build the paid acquisition engine supporting French Florist's growth.
• Partner closely with various teams to ensure paid media drives profitable growth.
• Utilize AI tools to enhance efficiency across the paid media function.

Qualifications

• 5+ years of hands-on paid media experience, with strong expertise in Google Ads and Meta; Microsoft Ads preferred.
• Proven experience owning paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business.
• Strong understanding of ROAS, MER, CAC/CPA, CVR, LTV/CLV, attribution, and revenue growth.
• Highly analytical with the ability to diagnose performance issues and turn data into actions.
• Experience with structured testing, creative optimization, and landing-page/CRO collaboration.
• Strong GA4/GTM and measurement experience.
• Excellent communication skills and experience serving as a primary point of contact.
• Comfortable working independently and building processes and playbooks.
• AI-forward mindset with experience using AI tools to improve analysis and execution.
• Preferred: current Google Ads certifications, Meta Certified Media Buying Professional, Microsoft Advertising certification, and Google Analytics (GA4) certification.

Requirements

• Own day-to-day strategy, execution, optimization, and performance across Google Ads, Meta Ads, and Microsoft Ads.
• Develop and maintain account and campaign architecture.
• Manage campaign targeting, bidding, budgets, audiences, placements, and creative.
• Continuously identify opportunities to improve acquisition efficiency.
• Own paid media budget pacing and allocation across channels.
• Develop paid media forecasts and budget scenarios.
• Own the paid-media creative testing roadmap.
• Develop and execute structured experiments across campaigns.
• Own paid media performance reporting and translate data into insights.
• Partner with teams to improve landing pages and onsite experiences.
• Own paid media strategy across corporate and franchise locations.
• Use AI tools to accelerate campaign development and analysis.

Benefits

• $90,000 to $102,000/year + up to 10% bonus, based on performance.
• Employee stock option eligibility after one year.
• Paid Time Off, Paid Holidays, Professional Development Stipend.
• Full health benefits (medical, dental & vision) + voluntary benefits available.
• 401k retirement program.