[Hiring] Paid Media Consultant @AGORA

Role Description

This assignment aims to support UNICEF’s digital fundraising growth by strengthening paid media and performance marketing capabilities across international markets. The consultant will help country offices:

• Optimize and scale digital fundraising campaigns across channels such as Google, Meta, TikTok, and AI-powered platforms.
• Develop data-driven marketing strategies.
• Improve advertising performance and revenue generation.
• Build local capacity through technical guidance, training, analytics, and best-practice tools.

Qualifications

• An advanced university degree in one of the following fields is required: marketing, computer science, engineering, technology, digital media, or any other relevant areas.
• Alternatively, a first level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

Requirements

• A minimum of 5 years of relevant professional experience in paid media performance marketing or digital fundraising or digital marketing, with a special focus on delivering AI-led digital performance marketing is required.
• Proven experience in paid social (Meta) and paid search (Google, Bing) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns.
• Experience in managing long-term and multiple projects simultaneously across 5 or more international geographies.
• Fluency in English (and Spanish for LAC markets) is required.
• Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is considered as an asset.
• Hands-on experience of working with AI agents, AI ad features such as Performance Max, Demand Gen, Advantage+, and AI Max, Google Analytics 4, FB CAPI, Google Enhanced Conversions, and pixel and event set-up is required.
• Familiarity with enterprise management platforms such as programmatic advertising platforms, Netflix Ads, Amazon DSP, and DV360 is considered an asset.

Benefits

• Diverse opportunities for professional and personal development.
• Attractive compensation and benefits package.

Company Description

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged.

• The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.
• UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence.
• UNICEF does not hire candidates who are married to children (persons under 18).
• UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF.