[Hiring] Senior Performance Media Buyer @Somewhere

Role Description

As the Senior Performance Media Buyer, you will serve as both the strategist and hands-on campaign manager accountable for scaling paid acquisition across Meta (primary) and Google (secondary). Reporting directly to the founder and fractional CMO, you will:

• Diagnose and break through current spend ceilings.
• Architect data-backed account structures and rigorous creative testing frameworks.
• Turn television-driven demand and paid traffic into scalable, efficient revenue.
• Lead a two-person performance pod, optimize multi-channel funnels, and own the bottom-line acquisition strategy for a rapidly scaling brand.

Key Responsibilities:

• Own, architect, and optimize performance marketing strategies across Meta Ads and Google Ads to profitably scale monthly ad spend and break through performance ceilings.
• Execute hands-on campaign setup, daily bidding optimizations, budget allocations, and account structure adjustments across Meta Ads Manager and Google Search/Shopping.
• Design and implement a structured testing framework across audiences, visual hooks, offers, and landing pages to combat creative fatigue and improve CAC/ROAS.
• Collaborate with creative teams to guide data-driven briefs, analyzing an existing library of 100+ ad assets to identify and scale winning educational video concepts.
• Lead a two-person performance pod by directing the execution of the junior media buyer while taking strategic ownership of overall channel ROI and cross-channel attribution.
• Deeply analyze platform, conversion, and funnel analytics to report performance metrics to leadership and optimize cross-channel touchpoints during major PR/TV events and Amazon launches.

Qualifications

• 5+ years of hands-on performance media buying experience with a proven track record of scaling DTC or e-commerce budgets profitably on Meta and Google (Required).
• Demonstrated expertise diagnosing and breaking through ad spend ceilings and performance plateaus in Meta Ads Manager (Required).
• Deep technical proficiency in Google Search and Shopping campaigns, pixel setup, conversion APIs, and multi-channel attribution (Required).
• Strong creative strategy skills with hands-on experience using performance data to script, brief, and iterate short-form video ads (Required).
• Native-level or fluent written and spoken English with full alignment to full-time U.S. Eastern Time business hours (Required).
• Experience directing or mentoring junior media buyers or performance team members (Preferred).
• Experience leveraging AI tools to accelerate data analysis, ad copy ideation, and rapid testing workflows (Preferred).
• Prior background managing paid media for single-SKU hardware, physical consumer goods, or TV/PR-driven demand spikes (Preferred).

Requirements

• Type of contract: Independent Contractor (Full-time preferred; part-time considered for the right candidate).
• Type of job: Remote.
• Working Hours: Monday to Friday, 9:00 AM – 5:00 PM US ET.
• Salary Range: $3,500 – $5,000 USD per month base, plus performance bonuses taking total compensation to $6,000 – $6,500 USD per month as the business scales.