[Hiring] Meta Media Buyer @Incubator Lab

Role Description

Resilia is hiring 1–2 senior Meta Media Buyers to take full, hands-on ownership of our Meta ad account.

Role Objective:

• You are the pilot, and there is no co-pilot double-checking your work.
• You will own Resilia's Meta account end-to-end across Facebook and Instagram: structure, launches, budgets, scaling, and daily performance.
• We are looking for operators who have already run accounts at serious scale and can make high-stakes calls independently, quickly, and correctly.
• If you need sign-off on every budget change or someone reviewing each launch, this is not the role.
• If you want real budget, real authority, and real accountability, it is.

What You'll Do:

• Full Account Ownership: Own the Meta account end-to-end, including structure, campaigns, budgets, and results, with no babysitting and no one re-checking your day-to-day decisions.
• Budget Scaling at Volume: Run and scale high six-figure daily ad spend, managing pacing and allocation to hit CAC, MER, and margin targets.
• Launch Velocity: Launch new ads and creative variations quickly and cleanly, with naming conventions, QA, and tracking right the first time, so testing never bottlenecks on execution.
• Multi-SKU Structure: Manage multiple SKUs within one ad account under a clear, scalable structure, so spend allocation, learnings, and performance by product stay readable at all times.
• Volatility Management: Diagnose and respond to performance swings in real time, including intra-day budget adjustments, separating noise from genuine decline, and knowing when to cut, hold, or push.
• Testing Frameworks: Build and run structured tests across creatives, angles, offers, and audiences, and turn results into scaling decisions.
• Creative Feedback: Translate account data into clear, actionable creative direction for the production team.
• Reporting: Report performance against business KPIs, not just platform-reported numbers, with a clear point of view on what to do next.

Qualifications

• Proven Track Record at Scale: You have personally managed high 7- to 8-figure total Meta ad spend.
• High Daily Spend Experience: Hands-on experience running and managing high six-figure daily ad spend, and comfort making decisions where every hour carries real money.
• 3–6+ Years Experience: Hands-on ownership of high-spend Meta accounts in DTC/e-commerce.
• Advanced KPI Fluency: Strategic command of metrics well beyond native Meta reporting: MER/blended ROAS, new-customer CAC, contribution margin, LTV:CAC, payback period, marginal vs. average CPA, and incrementality.
• Meta Performance Intuition: Deep understanding of how Meta delivery behaves, including learning phases, the effect of budget changes, CPM fluctuations, and intra-day and day-of-week patterns.
• Multi-SKU Account Experience: You have run accounts with multiple products or SKUs without losing structure, clarity, or control of spend allocation.
• Flawless Execution: A track record of launching high volumes of ads and creative variations seamlessly and without costly errors.
• Platform Fluency: Deep knowledge of Advantage+, CBO/ABO, cost caps, bid caps, and manual bidding.
• Attribution Knowledge: Familiarity with Triple Whale, Northbeam, or similar tools, and comfort reconciling platform, third-party, and backend data.
• Complete Autonomy: You work fully independently. You make the call, own the outcome, and communicate proactively, without needing supervision or approval on routine decisions.

Requirements

• WORKING HOURS: REMOTE-FIRST & ASYNCHRONOUS
• We prioritize output over hours. However, because this role owns live budgets at high daily spend, we require strong overlap with US business hours (EST/PST) for real-time scaling, intra-day adjustments, and troubleshooting.

How to Apply

• We value proof of performance. Please submit your resume along with a brief case study or ad account screenshots.
• Spend proof: Screenshots showing total spend and peak daily spend on accounts you personally managed.
• Scaling proof: An example of scaling an account to high daily spend while holding efficiency, with the targets you were working to.
• Volatility example: A short write-up of a time performance swung sharply, what you saw, and what you did (including any intra-day moves).
• Structure and testing: How you would structure a multi-SKU account and your preferred testing logic.

Company Description

Resilia is a fast-growing consumer packaged goods (CPG) and supplement brand dedicated to moving past generic health trends and delivering premium, highly credible wellness solutions. We blend cutting-edge formulation with authentic education to empower consumers to take control of their full-body health.