[Hiring] Paid Ads Specialist @Marco

Role Description

They are hiring a Paid Ads Specialist to own the paid acquisition engine. The brand currently runs 30+ active ad creatives on Meta (Facebook/Instagram), with most traffic landing directly on product pages. You will take over the ad account, bring structure and discipline to campaign and creative testing, build dedicated landing pages to test against product pages, and optimize the Shopify store for conversion. You will work directly with the founding team and own the performance outcomes. This is a hands-on operator role—you architect the testing system and personally run it.

What You Will Own

• Paid media performance
• Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements)
• Lead the strategy, setup, and execution of TikTok Shop
• Own ROAS, CPA, and spend efficiency across the account
• Rapidly test campaign structures, offers, and audiences
• Expand into new channels (TikTok shop, Google) as performance justifies
• Creative testing
• Landing pages and CRO
• Analytics and reporting

Who You Are

• You live in Meta & TikTok Ads Manager and have a proven track record of scaling DTC ad accounts profitably
• You test, measure, and iterate without hand-holding
• You understand the full funnel: ad, landing page, and checkout are one system to you
• You are analytical, organized, and self-directed
• You are fluent in English with clear verbal and written communication
• You thrive in early-stage, founder-led environments and know how to do more with less

Experience We're Looking For

• 4+ years running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership
• Proven record of profitable ROAS and scaling ad spend
• Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar)
• Strong CRO and A/B testing fundamentals
• Experience with consumables, CPG, or lifestyle brands preferred
• Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus

Why This Role Matters

Paid social is how this brand grows. Every new customer's first touch starts with an ad you built, lands on a page you designed, and converts through a store you optimized. The right person owns the growth engine end to end—and grows into a broader growth-lead role as the brand scales.

Details

• Work Location: Remote (LatAm)
• Work Timezone: U.S. / North America
• Compensation: $2,000–$3,000/month USD, based on experience
• Supportive leadership team and growth-oriented culture