[Hiring] Omni-Channel Digital Campaign Manager @Lee Enterprises

Role Description

Amplified Digital, a division of Lee Enterprises, is seeking a highly skilled and analytical Omni-Channel Digital Campaign Manager to manage, optimize, and scale digital advertising campaigns across multiple platforms, with a primary focus on Google Ads, Meta, and programmatic demand-side platforms (DSPs). This position will be responsible for the hands-on execution of paid media campaigns, advanced conversion tracking and attribution, and in-depth performance analysis to drive measurable business outcomes for our clients.

• Build, launch, manage, and optimize digital advertising campaigns across Google Ads (Search, Performance Max, Display, YouTube), Meta (Facebook and Instagram), and programmatic DSPs.
• Conduct detailed campaign performance evaluations, identifying trends, inefficiencies, and opportunities to improve cost per acquisition (CPA), return on ad spend (ROAS), conversion rates, and overall advertising effectiveness.
• Implement, troubleshoot, and maintain conversion tracking and attribution solutions utilizing Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Meta Pixel, and Conversions API (CAPI).
• Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data to assess the complete customer journey, identify attribution gaps, and recommend data-driven improvements.
• Proactively identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities based on performance data, audience insights, and client business objectives.
• Evaluate performance across Google, Meta, and programmatic channels to develop cohesive strategies that maximize advertising effectiveness throughout the customer journey.
• Develop actionable performance insights and recommendations utilizing GA4 and other reporting platforms.
• Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems.
• Ensure campaigns adhere to platform advertising policies, internal best practices, budget pacing requirements, and established quality assurance standards.
• Leverage platform automation, AI-powered bidding strategies, and campaign management technologies to improve operational efficiency and campaign performance.
• Partner with Client Experience, Sales, Product, and technical teams to develop advertising strategies, resolve performance concerns, and deliver recommendations that support client growth.
• Stay current on changes to advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities.

Qualifications

• Advanced proficiency in Google Ads, including campaign architecture, bidding strategies, audience segmentation, keyword management, and conversion-based optimization.
• Strong working knowledge of Meta Ads Manager and programmatic advertising platforms, including The Trade Desk, DV360, or comparable DSPs.
• Demonstrated expertise in GA4 and Google Tag Manager, including event configuration, conversion tracking, attribution analysis, and technical troubleshooting.
• Understanding of server-side tracking, enhanced conversions, Meta Conversions API, offline conversion imports, and CRM-based attribution.
• Ability to interpret complex performance datasets and identify meaningful insights beyond standard platform reporting.
• Strong understanding of marketing attribution models, conversion paths, customer acquisition costs, and the limitations of platform-reported performance.
• Experience analyzing campaign performance to identify opportunities for budget expansion, incremental investment, and additional advertising products.
• Strong analytical and problem-solving skills with the ability to independently investigate performance discrepancies and recommend solutions.
• Ability to communicate technical findings and strategic recommendations clearly to both technical and nontechnical stakeholders.
• Strong organizational skills with the ability to manage multiple client accounts, competing priorities, and performance deadlines.
• Comfortable working in a fast-paced agency environment with an emphasis on accountability, continuous optimization, and measurable client outcomes.
• Self-motivated with a proactive approach to identifying performance improvements and growth opportunities.

Requirements

• Google Ads Search Certification required.
• Google Analytics Certification required or willingness to obtain within 90 days.
• Google Ads Display, Video, and Measurement certifications preferred.
• Meta Blueprint and The Trade Desk Edge Academy certifications preferred.
• 3–5+ years of hands-on experience managing and optimizing paid digital advertising campaigns, preferably within a digital advertising agency.
• Demonstrated experience managing Google Ads campaigns across multiple clients, industries, and budget levels.
• Minimum 2 years of experience working with GA4, Google Tag Manager, and digital advertising conversion tracking.
• Experience managing Meta advertising campaigns and working within at least one programmatic DSP.
• Proven ability to analyze advertising performance, troubleshoot attribution discrepancies, and implement optimization strategies that produce measurable results.
• Experience identifying strategic growth opportunities through campaign analysis and performance insights.
• Familiarity with CRM integrations, offline conversion tracking, and first-party data measurement strategies preferred.
• Experience with marketing automation, campaign management platforms, and reporting tools is a plus.
• Bachelor's degree in Marketing, Advertising, Business, Analytics, or a related field preferred. Equivalent professional experience will also be considered.

Benefits

• Base Salary: $75,000 annually, plus performance-based bonus opportunities.
• Opportunities to earn performance-based bonuses tied to individual contributions and measurable business outcomes.
• Comprehensive benefit program including medical, dental, vision, short and long-term disability, company provided life insurance and supplemental life insurance.
• 401K retirement plan with company match.
• Generous paid time off, including paid parental leave for new parents.