[Hiring] Newsletter and Email Marketing Associate @Huru Initiatives

Role Description

The Newsletter & Email Marketing Associate (Volunteer) will support Huru Initiatives in strengthening its digital communication and audience engagement through structured, consistent, and high-quality email outreach. The role will focus on delivering a bi-weekly newsletter and establishing a functional email marketing system that enhances visibility, storytelling, and stakeholder engagement. This is an ideal role for an early-career professional seeking hands-on experience in communications, digital marketing, and nonprofit engagement.

Duration: 6 months

Time Commitment: Part-time (estimated 4–6 hours per week)

Reporting to: Outreach and External Affairs Lead

Core Functions & Responsibilities

• Newsletter Development & Delivery
  • Lead the planning, drafting, design, and dissemination of a bi-weekly newsletter (12 editions over 6 months).
  • Develop engaging, audience-centred content, including:
    • Human-interest stories from the field
    • Program updates and impact highlights
    • Partner features and opportunities
  • Coordinate with internal team members to source content and updates.
  • Ensure consistency in tone, branding, and quality across all editions.
  • Manage newsletter scheduling, formatting, and distribution.
• Email Marketing System Development (First 3 Months Priority)
  • Design and establish a functional email marketing framework, including:
    • Selection/setup of an email marketing platform (e.g., Mailchimp or similar)
    • Creation of branded templates for newsletters and campaigns
    • Development of segmented mailing lists (e.g., partners, donors, youth, general audience)
    • Build and maintain a clean and organised contact database.
    • Develop a simple email content calendar aligned with Huru’s activities.
• Audience Engagement & Growth
  • Support the growth of Huru’s email subscriber base through:
    • Integration with social media and outreach campaigns
    • Internal coordination with programs and partnerships
    • Monitor engagement metrics (open rates, click rates, subscriptions).
    • Provide recommendations to improve reach, engagement, and retention.
• Performance Tracking & Learning
  • Track and analyze performance of newsletters and campaigns.
  • Produce monthly insights briefs summarising:
    • Key metrics
    • Lessons learned
    • Suggested improvements
  • Contribute to refining Huru’s broader communications strategy.

Key Deliverables

• Produced and disseminated 12 high-quality bi-weekly newsletters
• Developed a fully functional email marketing system (platform, templates, and segmented database) within the first 3 months
• Established and maintained an active subscriber database
• Delivered monthly performance reports (6 total)
• Created a simple email marketing guide/manual for internal continuity

Desired Skills & Competencies

• Strong writing and storytelling skills (clear, engaging, concise)
• Basic understanding of email marketing tools (or willingness to learn)
• Attention to detail and ability to meet deadlines
• Basic design skills (e.g., Canva or similar tools) are an added advantage
• Organisational skills and ability to manage content workflows
• Interest in communications, development work, or environmental sustainability
• Proactive attitude and willingness to take initiative

What You Will Gain

• Hands-on experience in nonprofit communications and digital marketing
• Opportunity to build a portfolio of published newsletters and campaigns
• Exposure to programmatic work in environmental sustainability
• Mentorship and collaboration within a young, dynamic team
• A strong foundation in email marketing systems and strategy