[Hiring] Middle-Senior Meta User Acquisition Manager @appflame

Role Description

Your project: AdConnect. It is a business within appflame that specializes in building innovative solutions in performance marketing and digital products development. Our performance marketing includes Social, PPC, Native, and Display advertising. Within these areas, we help businesses from around the world acquire new customers through Meta, Google, TikTok, Bing, Taboola, and more.

• Develop and run Meta app campaign strategies for highly competitive dating products and target markets, within budget guidelines.
• Launch, optimize, and scale App Promotion and Advantage+ app campaigns with a monthly budget of $200k+, growing toward $500k+.
• Analyze and optimize performance using CPI, CPA, CPC, CPM, ROAS, and ROI, keeping payback targets while scaling.
• Expand into new GEOs beyond the U.S. and build a working acquisition setup for each new market.
• Research competitors, generate insights, and present findings to stakeholders for data-driven decisions.
• Work with designers, developers, and other specialists to bring your ideas for ads and landing pages to life; run creative testing and decide what to scale.
• Work with MMP and in-house analytics data: cohorts, LTV, payback; reconcile Meta and MMP numbers, including iOS measurement.
• Launch and test new initiatives: new products, verticals, and acquisition approaches.

Qualifications

• Have a strong understanding of Meta algorithms.
• Have at least 1 year of experience with Meta Ads in the app business.
• Have managed $100k+ monthly budgets in highly competitive verticals.
• Can analyze key metrics like CPI, CPA, CPC, CPM, ROAS, and ROI, and make decisions based on cohorts.
• Are confident with spreadsheets and BI tools.
• Have good technical skills in Meta SDK and App Events, Pixel, and Conversions API.
• Come from a product company and have your own cases of scaling campaigns.
• Take a data-driven approach and communicate clearly and transparently.
• Have a positive mindset and a challenging spirit to push boundaries.
• Speak English at an Intermediate level or higher.

Requirements

• Experience with MMP tools (AppsFlyer, Adjust) and iOS measurement (SKAdNetwork / AEM).
• Experience launching campaigns in new GEOs.
• Strong technical skills in tracking systems (Keitaro, Voluum) and their APIs.

Benefits

• Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.
• Medical insurance in Ukraine or healthcare compensation abroad.
• Unlimited paid sick leave and 31 paid vacation days, including public holidays.
• Benefits Cafeteria budget.
• Additional on-site health and wellness benefits for office-based teammates.
• Competitive compensation and regular salary reviews.
• Personal Learning Budget.
• English lessons and Speaking Club.
• Corporate library and learning platforms.
• Career Maps, rotation opportunities, and knowledge-sharing.
• Team buildings and regular corporate events.
• Interest-based communities.
• Online and offline team activities.
• Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.
• Corporate discounts across a wide range of brands and services.
• Really fiery referral bonus program.